Mastercard Partners with the Billie Jean King Cup by Gainbridge™
September 3, 2025 | Hong KongMastercard cardholders have access to exclusive Priceless Experiences celebrating the growing passion for tennis worldwide
Mastercard proudly unveiled its new global partnership recently with the Billie Jean King Cup by Gainbridge™ – the women’s World Cup of Tennis and largest annual international team competition in women’s sports. Tennis is experiencing global momentum, with nearly 106 million people playing the sport worldwide, a 25 percent increase since 2019.
As part of the partnership, Mastercard also becomes the inaugural partner of the Billie Jean King Cup Global Rankings and the “Team of the Year” award – recognizing the team that has demonstrated exceptional passion, performance, and alignment with the values of the Billie Jean King Cup.
“We’re focused on connecting people to their passions, their purpose – and each other,” said Raja Rajamannar, Chief Marketing and Communications Officer, Mastercard. “With tennis gaining momentum across the globe, partnering with the Billie Jean King Cup allows us to connect with fans in exciting new ways as we support what is sure to be a vibrant future for the sport.”
Through this partnership, Mastercard offers fans a range of Priceless Experiences designed to bring them closer to the sport they love. Mastercard Exclusive: The Ultimate VIP Experience that will debut at the 2025 Billie Jean King Cup by Gainbridge Finals Shenzhen, taking place September 16-21 in Shenzhen, China, include:
- Priceless packages exclusive to Mastercard cardholders, with Ctrip platform and Trip.com as channels of tickets1
o The Collector’s Package: Inner Field Box Tickets, Exclusive Backstage Access and Limited-Edition Collectors’ Set
o The Edge Package: VIP Ticket and Limited-Edition Collectors’ Set
“We are delighted to welcome Mastercard to the Billie Jean King Cup,” said Kerstin Lutz, CEO at Billie Jean King Cup Limited. “Over many decades, Mastercard has brought hundreds of unique and memorable experiences to sports fans around the world, and we are immensely proud to have them join the World Cup of Tennis as a global partner. With Mastercard’s invaluable support, we look forward to creating truly Priceless Experiences for fans and building a more global, inclusive platform for women’s sport.”
This new partnership expands Mastercard’s global tennis sponsorship portfolio, which includes long-standing relationships with some of the sport’s most iconic tournaments – the Australian Open and Roland-Garros.
1 New Chinese Mainland Mastercard cardholders through Ctrip platform; Inbound Chinese Mainland (overseas-issued) Mastercard cardholders through Trip.com
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