Mastercard and HSBC Hong Kong Partner to Offer Cardholders Privileged Access to Live Nation Events

HSBC Mastercard cardholders can now enjoy priority access to live entertainment at https://www.priceless.com/HSBCHK

Mastercard and HSBC Hong Kong have partnered to deliver live entertainment experiences to cardholders, building on Mastercard's long-standing partnership with Live Nation¹. Through this collaboration, HSBC Mastercard cardholders in Hong Kong and Macau gain access to a range of privileges, including presale² and preferred³ ticketing, as well as VIP experiences⁴ at Live Nation events in Hong Kong and Macau. Together, they are unlocking the door to unparalleled live music and entertainment experiences.

While overall experience-related spending has stabilized in recent months, Hong Kong consumers continue to prioritize major events such as concerts and live shows⁵. According to recent Mastercard data⁶, credit card spending on arts, entertainment, and recreation rose by over 10 percent year-on-year from April 2024 to March 2025, highlighting a strong and resilient appetite for live entertainment.

Through this collaboration, eligible HSBC Mastercard cardholders can enjoy early access to priority booking via http://priceless.com/HSBCHK for Live Nation’s most sought-after events in Hong Kong and Macau, spanning a wide range of music concerts and entertainment shows – before public sales. Additionally, designated cardholders will benefit from ticketing privileges, including priority access to premium seats during the public sales period. Moreover, all eligible cardholders will have the chance to enjoy priceless experiences⁴, making every event truly memorable!

Together, Mastercard and HSBC are redefining how cardholders experience live entertainment—bringing them closer to the moments that matter most.

Sunny Chow, Head of Cards and Unsecured Lending, Wealth and Personal Banking, HSBC, Hong Kong said, “We are committed to delivering exceptional benefits and creating new value for our cardholders. Our partnership with Mastercard and Live Nation has greatly enhanced our entertainment offerings, a key spending area for HSBC credit cardholders. This collaboration elevates our value proposition by unleashing privileged access to world-class concerts and events.”

Helena Chen, Senior Vice President and General Manager, Hong Kong and Macau, Mastercard, said, “Mastercard is committed to enriching our Priceless platform across all passion pillars, including music and entertainment. By tapping into the energy and scale of global mega events powered by Live Nation, we’re not only unlocking incredible entertainment experiences for our cardholders but also supporting Hong Kong’s growth as a premier destination for world-class events and contributing to the dynamism of the local economy.”

Joanna Yuen, Managing Director, Live Nation (HK) Limited, said, “We are thrilled to leverage our global partnership with Mastercard, alongside HSBC Hong Kong, to bring unforgettable live entertainment experiences to music enthusiasts. This exciting collaboration ensures our audiences in Hong Kong and Macau get priority access to the best events, bringing fans closer to the action.”

The much-anticipated Korean boy group NCT DREAM’s forthcoming Hong Kong concert will be the first landmark entertainment event debuting this partnership in Hong Kong. 2025 NCT DREAM TOUR <THE DREAM SHOW 4: DREAM THE FUTURE> in HONG KONG will be held at Kai Tak Stadium in Kai Tak Sports Park on August 30, 2025, a milestone as they will be the first Korean group to hold a concert at the venue! HSBC Mastercard credit cards will have the priority booking access to the pre-sale which will start at 12:00pm on July 2, 2025 and ends at 11:59pm on the same day. For more information about this much-anticipated event, please visit http://priceless.com/HSBCHK.