Mastercard and Citi Partner with Local F&B and Hospitality Groups to Elevate National Day Fireworks Dining Experience

Exclusive campaign offers cardholders priority access to the best harbour-view seats, supporting Hong Kong’s F&B and hospitality industry while celebrating local culture

Mastercard today announced its partnership with Citi and five renowned local F&B and hospitality groups – 1957 & Co. (Hospitality) Limited, Island Shangri-La, LUBUDS Group, Regent Hong Kong and The Food Story Hong Kong Limited. Through this collaboration, Citi Mastercard cardholders can enjoy exclusive access to prime viewing spots for the spectacular National Day Fireworks Display over Victoria Harbour at selected harbour-front restaurants on October 1. 

Underpinned by the growing consumer demand for unique experiences, especially among the affluent segment, the campaign highlights Mastercard and Citi’s commitment to revitalizing Hong Kong’s F&B industry. New Mastercard research reveals that nearly 75 percent of cardholders say they feel their best when spending time on their passions, including culinary exploration, artistic endeavors and cultural immersion¹. While this shift towards experiences holds true for all demographics, it’s especially apparent among the top 30 percent of earners, who spend more than twice the average cardholder².

Starting August 25, eligible Citi Mastercard cardholders can enjoy exclusive pre-booking privileges at 13 participating restaurants, featuring a diverse range of cuisines such as authentic Cantonese, Western, Japanese and French (see appendix below for restaurant details). Curated by the five renowned local F&B and hospitality groups, these dining experiences combine a culinary feast with stunning harbour-front views, transforming the beloved fireworks tradition into a rich cultural celebration. The priority booking process will be rolled out in two phases:

• Phase 1: From August 25 to 27, Citi ULTIMA cardholders, Citigold Private Client and Citigold clients can exclusively secure their bookings via the priceless™ Citi ULTIMA and priceless™ Citi webpages respectively.
• Phase 2: From August 28 to September 10, pre-booking opens for all eligible Citi Mastercard cardholders on the priceless™ Citi ULTIMA and priceless™ Citi webpages.

Helena Chen, Senior Vice President and General Manager, Hong Kong and Macau, Mastercard, said, “Consumers today are prioritizing experiences with loved ones over material things. Tapping into this sentiment, Mastercard is delighted to serve as an enabler in bringing together Citi and local F&B and hospitality groups to offer Citi Mastercard cardholders a memorable culinary experience. This partnership reimagines the essence of a priceless experience by combining premium dining opportunities with the spectacle of fireworks. Beyond creating unforgettable moments for Citi Mastercard cardholders, this initiative also supports the local F&B industry and helps to rejuvenate the city’s hospitality sector, further underscoring Mastercard’s dedication to celebrating and strengthening Hong Kong’s vibrant culture and economy.”

Vicky Kong, Head of Wealth, Asia North and Australia, Citi, said, “At Citi, we have observed a strong and growing demand for premium dining experiences among our cardholders, especially our affluent Citi Prestige and Citi ULTIMA members. Dining remains one of the largest spending categories, with notable growth in the first half of 2025. This sustained appetite for high-end dining underpins our partnership with Mastercard to offer an exclusive National Day Fireworks dining experience. It's not just an unforgettable evening for our customers; it's also a meaningful way to support Hong Kong's vibrant food and beverage industry.”

This collaboration exemplifies the commitment of Mastercard, Citi and the five esteemed local F&B and hospitality groups to enhancing Hong Kong's dining landscape and supporting the local economy. Representatives from five partner groups also commented on the partnership:

• Kinson Wong, Chairman and Executive Director, 1957 & Co., said, “At 1957 & Co., we are proud to partner with Mastercard and Citi to deliver world-class dining experiences that elevate Hong Kong’s vibrant culinary landscape. This collaboration allows us to showcase our iconic harbour-front destination at Gonpachi, Tsim Sha Tsui, where diners can savor authentic Japanese izakaya cuisine that reflects our steadfast dedication to excellence, while enjoying breathtaking 270-degree views of Victoria Harbour. This partnership reinforces our shared mission to uplift the city’s dining scene and create unforgettable moments for Citi Mastercard cardholders.”
• Aidan Chung, Director of Operations, Island Shangri-La, said, “We are absolutely elated to join forces with Mastercard and Citi for an unforgettable National Day Fireworks dinner at Restaurant Petrus on October 1. This vibrant collaboration amplifies Island Shangri-La’s passion for elevating Hong Kong’s dining scene with world-class culinary artistry. At Restaurant Petrus, guests will savor exquisite French cuisine, crafted with unparalleled skill, against the breathtaking backdrop of the harbour view. We’re thrilled to celebrate this iconic cultural event, showcasing our spectacular location and unmatched dedication to exceptional service and gastronomic excellence.”
• Louie Chung, Founder and CEO, LUBUDS Group, said, “We are grateful to our long-term partner, Mastercard, for being a true catalyst for our industry. This collaboration with Citi and our peers is a powerful testament to our shared mission: to create exceptional experiences that encourage the community to stay and spend locally. By joining forces, we are doing more than just celebrating our culture – we are providing tangible support to our city’s restaurants, driving real business and strengthening the entire F&B ecosystem.”
• Ali Fong, Director of Food and Beverage, Regent Hong Kong, said, “Regent Hong Kong is delighted to partner with Mastercard and Citi to bring world-class dining experiences that elevate Hong Kong’s vibrant culinary scene. This collaboration offers a fantastic opportunity to showcase our iconic harbour-front locations, our commitment to local cultural events, and our unwavering dedication to excellence in cuisine and service. We are excited to share the best of Hong Kong with both locals and visitors alike.”

• Sam Lam, Executive Director, The Food Story Hong Kong Limited, said, “We are honored to partner with Mastercard and Citi to celebrate Hong Kong’s vibrant culinary culture. This collaboration, themed around the National Day Fireworks at our harbour-front restaurants, enhances our dining experience while supporting local cultural events. Our restaurants, including Hiyama, Shiawase, Art of Canton, and Yamamotoya, are excited to offer exclusive privileges to Citi Mastercard cardholders. Guests can savor exquisite dishes with stunning harbour views as they enjoy the magnificent fireworks display. This partnership underscores our shared mission to drive industry growth, creating unforgettable moments that blend our passion for food with genuine service.”

  Citi Mastercard cardholders can exclusively enjoy seamless priority booking via dedicated priceless.com pages. Seats are limited and available on a first-come, first-served basis.

  Additionally, every eligible purchase during the promotion period automatically qualifies for the monthly and quarterly Mastercard Golden Rewards Lucky Draw Campaign³ - no registration required. During the priority booking period, each eligible Mastercard transaction grants the cardholder one lucky draw entry, with the opportunity to win the top prize of HK$388,888 in spending credit.

  ¹ Mastercard proprietary research, 2024

  ² Mastercard internal data, 2023

  ³ Golden Rewards Quarterly Lucky Draw Trade Promotion Competition Licence Number: 60057-64 (applicable to HKSAR only). Golden Rewards Monthly Lucky Draw Trade Promotion Competition Licence Number: 60054-56 (applicable to HKSAR only). For details, please visit: https://mstr.cd/luckydraw2025_en

  Photo 1 (from left to right):

  • Aidan Chung, Director of Operations, Island Shangri-La
  • Kinson Wong, Chairman and Executive Director, 1957 & Co.
  • Sarah O, Director, Head of Digital Growth & Cards and Unsecured Lending Sales, Citibank Hong Kong
  • Helena Chen, Senior Vice President and General Manager, Hong Kong and Macau, Mastercard
  • Berfa Chow, Chief Operations Officer, LUBUDS Group
  • Sam Lam, Executive Director, The Food Story Hong Kong Limited
  • Celian Reynier, Assistant Director of Food & Beverage, Regent Hong Kong

     

  

  Photos 2 and 3: Mastercard, Citi and local F&B and hospitality groups celebrate their partnership which is poised to redefine Hong Kong’s National Day Fireworks Display through exclusive dining experiences, showcasing a shared commitment to creating lifelong memories and supporting the local economy.