Mastercard and K Dollar Program Partner to Provide Seamless Loyalty Rewards Experience

K Dollar Program adopts Mastercard Card Linked Services for K Dollars to be immediately credited to accounts

Mastercard and K Dollar Program announced a partnership to create the enhanced K Dollar Program – an instant loyalty rewards experience. With the boosted K Dollar Program, customers spending with Mastercard cards linked to the K Dollar app will no longer be required to queue up at the concierge, upload receipts or scan QR codes on their receipts to receive their K Dollars.

Through this collaboration, Mastercard Card Linked Services, Mastercard’s loyalty solution, will empower close to one million K Dollar members who spend with Mastercard cards with seamless reward activity. Aimed at providing consumers with ready information and instant benefits, the innovative solution tracks their spend at designated merchants before immediately crediting K Dollars to their accounts, improving customer engagement.

By linking their Mastercard cards with the K Dollar app, users can automatically earn K Dollars when they spend at nearly 1,000 participating K Dollar partners, including K11 MUSEA and K11 Art Mall. Users can also enjoy the brand-new digital loyalty experience across Hong Kong at a wider range of K Dollar merchants, including Ocean Park, Kee Wah Bakery, CATALO, Wai Yuen Tong and Lung Fung Group, among others.

Helena Chen, Managing Director, Hong Kong & Macau, Mastercard, said, “Mastercard is committed to developing products and solutions that answer consumers’ quest for enhanced experience. We are pleased to partner with K Dollar Program, providing its members with an upgraded instant loyalty rewards experience, leveraging Mastercard’s innovative loyalty solution. We hope this tie-up would stimulate spending and contribute to the rejuvenation of the local retail sector and economy more broadly.”