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CASE STUDY

How AIK Banka found a possible 30% increase in transaction volume

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Problem

Improving an acquiring portfolio

Belgrade-based AIK Banka sought to strengthen its acquiring portfolio but encountered challenges in identifying the right clients to approach and tactics to use to improve portfolio performance.

 

Approach

Mastercard’s Acquiring Optimizer tool

The bank used Mastercard’s Acquiring Optimizer tool to deliver a comprehensive view of improvement opportunities across its Retailer portfolio.

The tool utilised Mastercard’s proprietary algorithms, data assets and expertise to identify opportunities and strategic recommendations for reducing attrition and strengthening Retailer relationships.

 

Results

Acquiring Optimizer provided AIK Banka with the necessary insights to improve its acquiring portfolio

Mastercard identified priority Retailer groups and provided “quick win,” tactical strategic recommendations to strengthen the portfolio.

AIK Banka received a summary report and data file, including the Retailer segmentations, model scores and recommendations for each Retailer.

From Acquiring Optimizer’s recommended actions, AIK Banka identified a 30% transaction volume increase opportunity.

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