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Report

Transforming the shopping experience in only 6 months with Sweaty Betty

Woman paying with her smartphone using a credit card at a restaurant.

See how this global activewear and lifestyle brand maximised key customer engagement strategies to generate an overall lift from personalisation, including a +62% uplift in same-session revenue from recommendations-powered quizzes.

+62%

uplift in same-session revenue from recommendations-powered quizzes, compared to quizzes run on a prior system without recommendations

+20.4%

increase in Black Friday purchases from new EU customers from personalised messaging, compared to the control group with no personalised messaging

+8%

uplift in AOV in the US from recommendation widgets displayed on PDPs

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