Personalising the drive-thru experience for 100% of guests

The drive-through is responsible for billions (dengan B) of dollars in monthly revenue for quick service restaurants (QSRs) — making it one of the industry’s most popular sales channels.

But only about 10% of drive-through customers have consented to share their personal information; which QSRs have historically focused their personalization efforts around. This means that 90% of drive-through interactions occur without optimization, leaving a ton of potential revenue on the table.

The only question is: How do you personalize for guests who have yet to join your loyalty programme?

By leveraging contextual data insights, QSRs can begin to tailor every interaction based on time of day, weather and restaurant location to provide a drive-thru experience that's 100% personalised.

Check out the full article here

Learn how QSRs can use contextual factors to personalise the drive-through experience for 100% of customers.

What you'll learn:

• The opportunity associated with drive-through personalization for unknown guests
• 6 contextual factors that QSRs can use to optimize every drive-through interaction
• Examples of personalisation based on contextual factors
• Personalizing for identified and unidentified guests