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Tourism Insights

Improve customer experiences with insights from the entire travel lifecycle

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Be the destination of choice for today’s traveler

Mastercard’s suite of data-driven tourism solutions helps organizations understand consumer spend patterns, behaviors, sentiments and tendencies of travelers who are interested in and arriving at your destination.

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Tourism Insights

Unlock insights and opportunities across the travel sector

Mastercard's Tourism Insights platform combines spend data with third-party data from top sources to identify search trends, travel bookings and accommodations, social media insights and more to help attract the greatest value travelers.

Drive growth by understanding the entire travel journey:

  1. Raise marketing ROI.
  2. Understand consumer preferences with accurate, timely data.
  3. Win market share from competitors.
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SpendingPulse™ Destinations

Providing destination marketing organizations (DMOs) with faster, more accurate insights on key tourism industries

Mastercard SpendingPulse™ Destinations provides destination marketing organizations with insights into spend in key tourism industries. The platform leverages total and sector-level economic activity by aggregating spend data across all payment types, including cash to build tourism spending estimates. With more in-depth, timely insights, marketers can analyze consumer spending and behaviors to attract more visitors, visits and revenue.

SpendingPulse™ Destinations helps tourism professionals answer these key questions: 

  1. Where are visitors coming from? 
  2.  How do I ensure visitors continue to spend money?
  3. What are the visitors doing while at my destination? How can I increase the time spent here to increase revenue?
  4. How much does each visitor spend while they are here? In what categories are they spending, and with what merchant types?
  5. How can I effectively target my marketing campaigns to bring more visitors to my destination?
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Customer story

The country of Georgia reimagines tourism


The country of Georgia, with a GDP heavily reliant on tourism, felt the crushing impact of travel restrictions and lockdowns imposed by the pandemic. Mastercard Tourism Insights enabled the Georgian National Tourism Administration to use anonymized and aggregated payment data — pre- to post-trip — to uncover consumers’ behaviors, sentiments and spending habits, allowing better decision-making and planning.

These insights are helping local Georgian hoteliers transform how they interact with and attract customers by better understanding when to expand or encourage traffic and how to market to certain kinds of travelers.

Tourism Insights provide us with trends, developments and consumer spend insights in the travel market. These data points are essential for taking qualified and data driven strategic decisions and therefore streamline the efficiency of our activities. We highly value the expertise of Mastercard Services analytical team.

Josef Říkovský Quality director Prague City Tourism

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