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Cards Lab

Optimize card value propositions (CVPs)

Empowering issuers to design efficient card launches, with unique market insights and a seamless user experience.

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100+

New CVPs created yearly

~250k

Average savings on CVP design

4.5x

TTV (time-to-value) faster than traditional operations

Enhance card selection and go-to-market offerings

Design, evaluate and optimize CVPs with speed and precision.

View curated card benefits and features

Unlock a hub of Mastercard solutions, organized by target segment. 

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Test with consumer preferences

Monitor the appeal of card features, benefits, pricing strategies and loyalty programs.

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Gain competitive edge

Benchmark your offering against competitors and refine your CVP with data-driven insight.

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Launch and scale with confidence

Simulate profitability and assess recommendations to meet brand and market expectations.

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Ready to optimize your card value propositions?

Access Cards Lab via Mastercard Business Intelligence.

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Cards Lab is an innovative tool that can provide agility to issuing banks like us in the process of creating new card value propositions. We greatly value the competitiveness map compared to market peers.

Leading LAC Bank

Gain end-to-end card development support

Identify the benefits for your target audience

Pinpoint what matters most to your segment. Use customer insights to select the features and perks that resonate.

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Use market insights to shape your card proposition

Leverage real-time market insights to uncover local trends and behaviors, enabling you to meet evolving customer needs.

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Compare your card proposition against competition

Benchmark your offering against direct competitors to identify gaps, strengths and opportunities for differentiation.

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Evaluate pricing strategies and forecast profitability

Analyze the financials behind your card proposition. Estimate revenue, costs and profitability to guide strategic decisions.

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Explore what Mastercard has to offer

Discover Mastercard’s latest products and solutions, designed to help build or enhacn your card portfolio with confidence.

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Streamline and launch card launches at scale

Our comprehensive, data-driven approach uncovers growth opportunities while mitigating potential risks.

Rich market insights

Validate decisions with on-demand consumer research and market surveys.

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Streamlined processes

Enhance efficiency with a structured go-to-market approach.

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Time and cost savings

Accelerate speed-to-market while increasing revenues.

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Standardization and governance

Follow a proven framework for successful end-to-end card management.

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Scalable value

Ensure investment is reusable across business units, reducing marginal costs.

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Learn and innovate

Stay aligned with shifting consumer expectations and market dynamics.

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Cards Lab’s scientific approach helps to short circuit the whole card value proposition process, through its financial simulations, market trends and analytics.

Leading UAE Bank

Portfolio optimization solutions

Expand your portfolio potential

Mastercard enables issuing banks to strategically acquire, onboard and nurture customers and unlock strategic growth.

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Portfolio Optimizer

Personalized campaign creation for curated audiences that uncover portfolio growth strategies.

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Portfolio Advisor

Actionable recommendations based on competitive benchmarks for enhanced customer experience.

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Mastercard Intelligence Center (MIC)

Real-time data integration and actionable insights for better-informed business decisions.

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