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Small Business Services

Meet the banking needs of small and medium enterprises (SMEs).

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Support SMEs worldwide

Mastercard Services empowers financial institutions to understand the value of the SME market, develop differentiated products, expand relationships and improve engagement. 85% of SMEs use financial products made for consumers. We help you understand SMEs' challenges, needs and preferences for financial products to capitalize on this untapped audience with sizeable revenue potential for your financial institution.
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Get better insights, technology and expertise

Understand the market dynamics of the SME segment

SMEs have an outsized impact on the global economy, yet many banks have underinvested in this segment, resulting in inadequate value propositions and dissatisfaction from SMEs that are increasingly turning to non-traditional financial providers. As a result, more than 80% of SMEs are using banking products designed for consumers. Still, SMEs look to their banks to provide partnership, advice and comprehensive services—which is a sizeable opportunity for financial institutions. We provide:

  • Market analysis and competitive assessment
  • Opportunity sizing
  • Go-to-market strategies
  • Top-line business case
  • Macroeconomic trends
  • Customer sentiment analysis
  • Portfolio segmentation and payment trends for SMEs
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Selected solutions we offer

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Portfolio Intelligence Solutions

Mastercard Business Intelligence platform provides powerful benchmarking and payments data insights for issuers, acquirers, fintech companies and co-brand cards.

Make smarter decisions

Evolving merchant and consumer expectations mean acquirers and processers need the right information to make smarter decisions. With Mastercard Services, you can design and execute effective sales and merchant onboarding strategies.

  • Unlock market intelligence on consumer spending with Mastercard SpendingPulse™
  • Better evaluate the creditworthiness of small businesses with Small Business Credit Analytics
  • Understand market-level share of wallet with competitive benchmarking analysis
  • Analyze headroom opportunities for new acceptance business
  • Mitigate onboarding risk with a comprehensive risk management review
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SME Commercial Value Proposition

Future-proof your card value proposition with Mastercard’s current state assessment, competitive analysis and product ideation workshop.

Acquire SME customers and expand relationships with current SME customers

Identify new SME clients and cross-sell relevant products with improved sales strategies and tools.

  • Identification of ideal card prospects within the business or consumer banking base
  • Design of SME acquisition and activation strategies
  • Conduct a sales and onboarding processes diagnostic and optimization
  • Deploy sales training programs through digital channels
  • Product launch and marketing campaign design and executionentation strategy with actionable insights and advisory support
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Business Card Acquisition

Acquire and engage new SME customers with Mastercard’s SME Acquisition.

Increase SME engagement with better lifecycle management strategies

Bolster lasting engagement with SMEs and improve usage and retention for SME products.

  • Evaluation of SME banking product line strategy across all banking products
  • Customer segmentation and interaction model
  • Predictive analysis and optimization strategy
  • End-to-end customer journey mapping and diagnostic
  • Design and execution of marketing campaigns, leveraging the rewards and offers platform
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Selected solutions we offer

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Portfolio Intelligence Solutions

Mastercard Business Intelligence platform provides powerful benchmarking and payments data insights for issuers, acquirers, fintech companies and co-brand cards.

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Small Business Credit Analytics

Improve small business performance evaluation with data-driven insights.

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SME Portfolio Optimization

Mastercard’s SME Portfolio Optimization solution helps you drive consistent growth and retention in your business card portfolio.

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Book a demo

Request a personalized demo to learn how Mastercard can enhance your business through our products and services.

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