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Enhance data value

Privacy-enhanced data collaboration

Unlock secure, privacy-first data collaboration and AI-powered analytics to drive innovation.

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Building trust in a complex regulatory landscape

Stronger privacy regulation boosts consumer confidence but makes data harder to use, driving the need for privacy-enhancing technologies.

95%

of customers won’t buy from businesses if their data is not properly protected.¹

79%

of the world's population is covered by some form of national data privacy law.²

99%

of organizations report measurable benefits from their privacy investments.³

Unlock data. Protect privacy. Drive growth.

Trūata is a leading provider of privacy-enhanced data analytics and data management solutions. In 2023, Mastercard acquired full ownership of Trūata with Trūata continuing to operate as an independent entity.

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Independent anonymization

Preserve the analytical value of data while protecting consumer privacy.

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Personalization

Data bias detection and mitigation

Uncover bias in datasets intended for use in AI applications.

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Trusted data collaboration to drive business growth

A secure environment for querying, collaborating and sharing data to gain insights on trends and behaviors.

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Protected Business Intelligence

Activate sensitive data for business intelligence without compromising data privacy, security, or integrity.

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Do more with your data at speed and at scale

Fuel growth with privacy-led tools that drive smarter collaboration and responsible data use.

Data activation 

Embed privacy-by-design into operations to help overcome data wastage and speed-to-value challenges.

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Data innovation

Tap into data that would otherwise be off-limits to drive greater innovation while protecting data security, integrity and privacy.

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Data responsibility

Demonstrate a responsible and ethical approach to data use to build trust and retain long-term customer loyalty.

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Ready to drive responsible data innovation in your organization?

Access Mastercard’s data value solutions via Mastercard Business Intelligence.

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What makes us different

Build consumer trust through transparent data use

Implement the right safeguards and controls to create and maintain trusting relationships with customers, partners, and regulators.

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Prioritize what is next 

Benefit from advanced modeling to understand in which locations or with which customers a program will perform best with broader rollout. 

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Operationalize for speed 

Unlock advanced analytics methods and automated processes to reduce manual analysis and enhance efficiency. Move faster, smarter, and with confidence. 

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Request a personalized demo to learn how Mastercard can enhance your business through our products and services.

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