Market Basket Analyzer

Turn transaction data into rapid insights

Accelerate smarter promotions, assortments, pricing, and marketing strategies

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From transactions to rapid insights

Four powerful modules that transform transaction data into smarter decision-making

Analyze basket insights

Examine and compare basket composition, size, and purchase frequency using customizable bundles and value offers.

Optimize assortments

Identify high-performing assortments to maximize business impact and guide product optimization.

Discover common attachments

Find frequently paired items in baskets to design targeted promotions and in-store displays.

Track purchase sequences

Explore follow-up purchase behavior and loyalty patterns triggered by specific items.

Empower decisions quickly

Intuitive workflow puts insights at your fingertips – no tech teams needed.

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Scale analysis with speed

Process billions of rows in seconds with automated recurring runs.

Tailor insights dynamically

Customize by geography, product, or customer for prescriptive recommendations.

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Unlock hidden patterns

Use modules like Basket Insights, Assortment Scorecard and Purchase Sequence to reveal opportunities.

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Measure impact confidently

Integrate with Test & Learn™ for test vs control lift for specific baskets, conduct rest-of-basket analysis for new programs and dive deeper into results with one-click basket level breakouts.

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Frequently purchased together

Make data-driven decisions with confidence. Explore other products that are frequently purchased with Market Basket Analyzer.

Test & Learn®

Mastercard Test & Learn, a multi-patented analytics platform, helps business leaders make decisions with more confidence by analyzing in-market business experiments.

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Advisors & Transformation

Advisors & Transformation business consulting services solve challenges using expertise in strategy, analytics, consumer loyalty, risk, sustainability, and payments.

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