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Mastercard Commerce Media for Advertisers

Deliver measurable return at scale through our trusted network of brand-safe offsite media.

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A commerce media network that performs

Reach audiences with purchase intent

Mastercard’s consented insights help you connect with consumers most likely to engage. 

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Make every dollar count

Our proprietary card-linking technology connects exposure to purchase, enabling incremental measurement. 

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Streamline set-up and optimization

We offer an end-to-end managed service leveraging our expertise to handle  audience selection, activation and optimization. 

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Delivering brand safety at scale

A trusted ecosystem of offsite publishing partners is designed to help your ads appear in quality placements. 

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Powerful capabilities for advertisers

Mastercard Commerce Media delivers reach, personalization and closed-loop measurement at scale.

Relevant reach

Dynamic audiences with new, lapsed or loyal customer segments based on multiple attributes. 

Personalized content

Proprietary decisioning models determine the right ad to serve in the right format at the right time.  

True campaign impact

Sophisticated test-and-control methodology helps to demonstrate incrementality.

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Frequently asked questions

How do brands benefit from commerce media?

Mastercard Commerce Media enables advertisers to connect with high-intent consumers in trusted publisher environments, improve campaign relevance and measure business outcomes through closed-loop attribution. This helps brands optimize marketing investments, demonstrate return on ad spend and make more informed decisions across the consumer journey. 

How are commerce media networks transforming advertising planning?

Commerce media networks help advertisers plan campaigns with greater confidence by using insights derived from permissioned commerce signals. Rather than relying solely on traditional audience signals, advertisers can reach high-intent audiences, activate campaigns in trusted publisher environments and measure outcomes through closed-loop attribution. This enables marketers to make more informed investment decisions, optimize performance and better understand what drives business results. 

What are the main use cases of commerce media for advertisers?

Commerce media supports advertisers across retail, travel, dining, entertainment, fuel and convenience and more. Core use cases include reaching high-intent audiences, driving cross-channel engagement and proving campaign performance with transparent attribution. Mastercard Commerce Media supports delivery, measurement and optimization.

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We are here to help. Let’s talk about how Mastercard Commerce Media can help your business thrive. 

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