This webinar originally aired November 20, 2025, in partnership with AdAge.

Discover how leading brands are tackling rising acquisition costs, fragmented data and measurement challenges to drive audience growth and engagement. In this exclusive webinar, experts from 3C Ventures, Forrester Consulting and Mastercard share key findings from a commissioned study on the evolving landscape of offers, rewards and loyalty initiatives.

Learn how leading organizations view AI, personalization and commerce media networks as critical enablers and gain practical strategies to overcome resource constraints, deepen customer understanding and maximize the impact of your offers and loyalty initiatives.

What you’ll learn:

• What marketing leaders revealed in the latest research:
  Discover the 2026 priorities, challenges and opportunities identified by hundreds of senior marketers in the Mastercard-commissioned Offers Opportunity Snapshot, conducted by Forrester Consulting.
• Expert commentary and actionable advice:
  Hear from industry leaders as they interpret the research and share strategies for driving audience growth, improving personalization and maximizing ROI.
• The evolving role of AI and commerce media networks:
  Learn how brands are leveraging new technologies and channels to reach high-intent audiences and deliver measurable outcomes.

Explore further

Learn how Mastercard Commerce Media can help your brand reach high-intent audiences and drive measurable growth.