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Press release

23 September 2025 | Purchase, NY

 

Mastercard unveils Global Reach Partner Programme to accelerate customer expansion initiatives


Tailored go-to-market framework streamlines international card programme launches and allows Issuers to follow their customers across the globe.


Today, Mastercard introduced its Global Reach Partner Programme, a new global expansion framework that makes it easier for customers to expand into new markets around the world. 

As the world becomes more globally connected, customers across Mastercard’s ecosystem including banks, fintechs, crypto players, merchants, marketplaces and digital platforms aspire to deliver their services across multiple countries with greater agility and without additional complexity and delay.

Mastercard Global Reach offers customers a tailored and scalable go to market approach that streamlines processes, accelerate launches and delivers against their goals to serve cardholders across multiple markets.

Programme partners will also be able to leverage Mastercard’s consulting, advisory and implementation expertise to support with their go-to-market definition, target operating model design and operational roll out.

Eimear Creaven, Co-President Global Partnerships at Mastercard said “Our customers, their priorities and their challenges, shape how we design, build and evolve our propositions. We have created Global Reach to embrace the market expansion ambitions of our partners, simplify their go-to-market roadmap and serve their customers in more markets in the world.”

Mastercard’s Global Reach Partner Programme features include:

 

  • Speed to Market: Accelerating international market entry.
  • Simplified processes: Removing barriers and providing greater flexibility.
  • Customised approach: Tailored to each customer’s unique needs.
  • Efficiencies: Streamlining and helping to manage operational cost.​
  • Dedicated global enablement team: Providing consistency and in-market expertise across multiple markets.

The programme is now available to qualifying Mastercard issuing partners. Customers interested in understanding how they can benefit from the new framework should contact their Mastercard representative.

 

 


Media contact

 

Louise Peace

+44 7976 457 578 | Louise.Peace@mastercard.com

 

James Thorpe

+44 7807 378 265 | James.Thorpe@mastercard.com


About Mastercard

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re building a resilient economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realise their greatest potential.

www.mastercard.com