Mastercard announced today it will help power the Sam’s Club Sam’s Cash Bonus Offers Programme. With Mastercard’s proprietary personalisation technology, Sam’s Club can better communicate the right offer to the right member at the right time, enhancing the value of the Sam’s Cash Bonus Offers Programme and deepening its relationships with its members. 

Mastercard’s proprietary personalisation technology uses machine learning and insights derived from its permissioned data to help Sam’s Club provide its members with more relevant offers. Sam’s Club and participating merchants can maximise digital interactions with consumers in an attributable channel, helping boost loyalty and engagement and drive meaningful results.

The Sam’s Club Sam’s Cash Bonus Offers Programme is a free rewards programme in which Club and Plus members can choose to enrol to earn Sam’s Cash by making qualifying purchases with third-party merchants with eligible credit or debit cards that they choose to link to their Sam’s Club account. The Sam’s Cash Bonus Offers Programme allows members to activate exclusive card-linked offers and effortlessly earn Sam’s Cash with no coupons or codes required by simply using the linked card to make a qualifying purchase.

“Consumers today demand relevant, convenient and engaging experiences across channels," said Marie Elizabeth Aloisi, executive vice president, U.S. Market Development, Mastercard. "We’re excited to collaborate with Sam’s Club to expand the Sam’s Cash Bonus Offers Programme, leveraging our long-standing expertise in personalisation and loyalty. With our advanced personalisation technology, businesses can boost retention and revenue, while consumers get more value, more efficiently than ever."

“At Sam’s Club, we are always looking for ways to enhance the shopping experience and deliver even more value and savings to our members," said Barb Berg, vice president of Membership at Sam’s Club. "The Sam’s Cash Bonus Offers Programme, now with new personalisation features powered by Mastercard, is a perfect example of how we can expand our data-driven consumer engagement to provide relevant and valuable offers that benefit our members. We are excited to see the positive impact this programme will have, enabling all Sam’s Club members to earn Sam’s Cash outside of the Club."

The Sam’s Cash Bonus Offers programme is free to all Sam’s Club members residing in the United States, the District of Columbia or Puerto Rico. Members must have a SamsClub.com account, a valid email address and a valid, eligible credit or debit card to participate.  To learn more about the Sam’s Club Offer Programme, please visit https://www.samsclub.com/content/bonus-offers.