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Retail

Exceed expectations with customer insights and personalised experiences.

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Keeping a pulse on consumer needs is key in today’s retail landscape

Against a backdrop of consumer empowerment, steady economic growth and rapid digital transformation, retailers are entering a new era with shoppers. Fostering loyal and lasting customer relationships is more critical than ever. Retailers that can stay in tune with consumer trends and deliver seamless, personalised shopping experiences will edge out the competition.

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Mastercard Data & Services offers insights, technology and expertise tailored to your needs

Grocery and mass market

Stay ahead of the curve by optimising business strategies, from capital expenditures and assortment rationalisation to pricing and personalisation.

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Chemists and pharmacies

Enhance the shopping experience with seamless in-store pick-up options, attract new and existing customers using personalised promotions and optimise new investments to improve the bottom line.

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Fuel and convenience

Exceed consumers' expectations for speed and value by using market-leading analytics to effectively introduce new business strategies ranging from self-ordering kiosks to new store layouts.

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Fashion and speciality retail

We assist you in navigating every phase of customer relationships, seizing opportunities to strengthen and ensure enduring engagement across the lifecycle.

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Customer story

MediaMarktSaturn’s new sustainability initiative drove 1.3x ROI

MediaMarktSaturn, one of Europe’s largest electronics retailers, wanted to understand the incremental impact of a new initiative, which involved switching off TVs on display in 54 shops across Germany. The objective of the initiative was to save on energy costs and act more sustainably while maintaining sales performance in the TV category.

By using Test & Learn®, a business experimentation tool, MediaMarktSaturn was able to accurately evaluate the impact of switching off the TVs and identify optimisation opportunities. Based on the analysis, MediaMarktSaturn decided to only switch off smaller TVs, driving a 1.3x ROI.

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Interested?

Connect with our team to explore how Mastercard consumer engagement 
and loyalty consultants can build and optimise your customer base.

Request information