How to build an agile loyalty programme that drives growth

How are companies evolving their loyalty strategies to keep pace with changing consumer expectations while also driving retention and growth? Mastercard commissioned Forrester Consulting to survey consumer loyalty programme decision-makers in retail, restaurants, travel and hospitality and telecommunications industries to gather their perspectives.

Companies that most successfully implement loyalty best practices — “Loyalty Leaders” — see significantly higher retention, acquisition and revenue growth than other organisations.

Download the study to learn how your company can become a Loyalty Leader. The report covers:

• Key findings, including how most companies aren’t achieving their loyalty goals
• How loyalty leaders have achieved their loyalty goals, including double-digit revenue growth
• Best practices of advanced loyalty organisations