How do purchase scams work? Experts explain

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Cybersecurity

December 18, 2025

Sold on a lie

Purchase scams are pervasive. Get to know the tricks that turn a great deal into a disappearing act.

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If it's too good to be true, it probably is. In the final episode of the Mastercard documentary series "Anatomy of a scam," explore how scammers use persuasive ads and professional-grade websites to capitalize on context and urgency, luring victims with fake deals and hijacking trust. "They exploit our own humanness," says one expert.

Watch other episodes of 'Anatomy of a scam'

Episode one: The evolution of the con

Discover how scams work, who's behind them, and what is being done to stop people from getting defrauded.

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Episode two: The imposter's playbook

Explore the rise of impersonation scams through the eyes of a Midwestern family victimized by fraudsters.

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Episode three: The billion-dollar illusion

Spotting investment scams takes vigilance. Understand deceptive social engineering and the dangers of 'guaranteed returns' — stay one step ahead.

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Episode four: Broken promises

One woman’s story shows the tactics romance scammers use, the warning signs to watch for, and how to stay safe when meeting people online.

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Episode five: Broken promises, part two

A romance scam victim confronts the truth about her online love and begins to piece her life back together.

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