New research report with Financial Times Longitude

Open finance is no longer a “nice to have”. It’s shaping how customers choose, use, and stay with their financial providers. And while expectations are rising fast, the gap between what people want and what many organizations can deliver is widening.

That’s why Mastercard partnered with FT Longitude to survey 8,000 consumers and 300 senior finance executives across 11 markets, uncovering what’s really happening across the industry — where customer demand is shifting, how businesses are adapting, and which strategies are helping top performers stay ahead. All of these insights will come together in a new report launching in early Spring. 

The findings are eye‑opening. They reveal a market that’s moving faster than many realize—and a clear link between consented data, customer trust, and measurable business growth.

That shift is showing up clearly in the data:

• 76% of consumers say they’d move to a provider that makes managing money easier and faster.  
• 75% of executives say consented data has already improved revenue in the past year.  
• Businesses estimate up to 4.6% annual revenue growth if customers grant permission to connect their financial data so that they have more personalized, data-driven experience.

Organizations embracing open finance today are already seeing the payoff—those that wait risk being left behind.

If you want to understand the trends shaping the next era of financial experiences — and where the biggest opportunities lie—you’ll want this report in your hands the moment it drops. 

Download the full FT Longitude x Mastercard Open Finance report.