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FOR STARTUPS

Business and market insights

Partnering with startups pioneering data, AI, consulting, and bespoke services.

Start Path Home

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What we look for

Solution

Unique and proven solution with clear market differentiation and reference customers.

Strategic fit

Startups that align with Mastercard’s strategy and business.

Later stage startups

Investment raised (Seed, Series A or later) with product live in market and generating revenue.

Founding team

Founders and teams with strong, relevant backgrounds that are passionate and ready to scale.

You’ve got the vision. We’ve got the global network to accelerate it.

Apply today

Areas of focus

Data insights and analytics

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Agentic commerce

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Payment optimization

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Data enrichment

An AI powered system enhancing content creation by analyzing user engagement, trending topics, and audience preferences

Consulting services

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Data orchestration

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Our startups benefit from:

Rapid path to scale

Startups leverage our global network, partnerships and fintech solutions on their journey to scale.

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Dedicated support

Our team is dedicated to creating a pipeline that is unique and relevant to each company.

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Channels + customers

Start Path gives startups access to thousands of our customers and partners around the world.

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Potential investment

We have a dedicated fund to invest in startups, if and when a strategic fit is identified.

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Community

Connect with fintech startups via media, events and demo days and reach hundreds of Mastercard colleagues and customers.

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Events

Join the Start Path team at industry and Mastercard events.

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How it works

Step 1

Submit your application online

Looking for global scale, accelerated expansion, and a trusted partner
to help you grow? Start your journey by applying online today.

Apply online

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Step 2

Mastercard evaluates your application.

Step 3

Potential candidates are invited to share more about their solutions with our relevant product teams.

Step 4

Selected startups take part in a virtual engagement program.

You’ve got the vision. We’ve got the global network to accelerate it.

Apply today