Skip to main content

E-COMMERCE

 

 

 

 

Maria Parpou profile photo

Maria Parpou

Executive Vice President, Head of Product - Merchant Cloud

How our gateway customers are expanding their digital payments, revenue

3 min read · 2024

 

A man and woman holding hands in the sand dunes

In the fast-paced payment industry, ensuring customer satisfaction is crucial for long-term growth and sustainability. It is not merely about closing a deal, but rather about building lasting relationships and helping customers succeed in their goals.



As companies across the globe celebrate International Customer Service Week, we recognize not only our dedicated customer service teams but also you, our valued customers, who trust us to deliver your e-commerce journeys and enable their global growth. With our services, customers across the payment ecosystem — from acquirers, PSPs, merchants and ISVs are connecting their business through our gateway platform enabling new payment routes and services to expand their reach and growing globally.

 

Airplane in the sky

Accelerated growth for Sri Lankan airline FitsAir

 

FitsAir airline in Sri Lanka has experienced accelerated growth in e-commerce and cross border payments. Since its launch in 2022, FitsAir has seen a notable rise in demand for its services, expanding into new markets such as India and the United Arab Emirates, while also offering a smooth payment experience through their online platform and mobile app. In their growth journey, they partnered with Mastercard Gateway for their airline payment acceptance system, leading to a remarkable 183% increase in monthly transactions, thanks to our PCI-compliant hosted session technology and multi-currency capabilities across multiple countries.



FitsAir exemplifies how payment choice can drive global clients to connect with their customers. Similarly, Bank Alfalah, one of Pakistan's largest commercial banks, has leveraged choice and connectivity provided by Mastercard Gateway to reach a broader customer base in their region. By including payment facilitators through Mastercard Gateway, Bank Alfalah now serves over 70% of their market, becoming the largest e-commerce service provider in the sector.

Some customers aim to enhance their visibility within an already established digital audience, while others focus on supporting strategic initiatives for the underbanked. Mono, a Nigerian fintech startup is building its open banking infrastructure to enable access to customer financial data and bank payments for digital businesses in Africa. As part of their initiative, they are introducing account-to-account (A2A) payments and a suite of other open banking products, powered by Mastercard Gateway.

Powering payments — and beyond

 

Beyond powering payments, Mastercard Gateway customers have achieved amazing milestones in reducing fraud and increasing their approval rates using our artificial intelligence (AI) and machine learning fraud technology. For National Bank of Egypt, this fraud strategy has increased their approval rates by 23% and is continuing to help them increase their revenue.

Our innovative approach guarantees that each customer transaction is smooth, secure, and efficient. To further our commitment that ‘your success is our success,’ we have invested heavily in an On-Behalf-Of Servicing to provide exceptional customer support to you and your merchants. This service, which many partners are already taking advantage of, is a fully outsourced merchant support service which enables our partners to focus on their core competencies while our teams manage merchant onboarding, gateway processing support, merchant enquiries and account reporting and reviews.



All these thrilling accomplishments in 2024 are inspiring us with impactful ideas for 2025. As we transition into the new year, our vision stays focused: to create a reliable, resilient and scalable global payment gateway network that helps you expand into new markets and make your business more accessible to more people, more easily.



We are excited about the future and the possibilities as we continue to innovate and adapt to the ever-changing landscape of the payment industry. Our commitment extends beyond technology; it is about fostering a culture of excellence and reliability. We are dedicated to listening to your feedback and continuously improving our services to meet your evolving needs. Together, we can build a future where every transaction is not just a moment of exchange, but a step towards greater connectivity and prosperity.



Thank you for being a part of our journey. Here's to many more milestones and successes together.

Maria Parpou

Executive Vice President, Head of Product - Merchant Cloud

Maria Parpou is Executive Vice President, Head of Product and leads the gateway business in over 100 countries. She joined Mastercard in 2022 and brings over 25 years diverse payment experience. Merchant Cloud offers a SaaS gateway with connectivity to more than 200 acquirers around the world.

Follow on LinkedIn
Maria Parpou