Small and medium-sized enterprises spend an estimated $74 trillion a year, yet only 2% flows across card rails — the rest moves through slow bank transfers and risky cash.¹

Generic, one-size-fits-all solutions ignore how businesses really operate: a restaurant owner's needs differ sharply from a contractor's. This paper shows why the future of SME payments is vertical — and how it unlocks one of commercial payments' biggest untapped opportunities.

Download this white paper to:

• See where the $41 trillion opportunity lies — how more than half of the total addressable SME market is available for the taking, and which eight industries and high-value payment flows concentrate the greatest migration potential. 

• Understand how real SMEs experience payment friction — through industry personas like Lucy the restaurant owner, Carlos the contractor and Sofia the wholesale distributor — and the tailored solutions that win their business.

• Learn the winning model for capturing SME share — the intersection of industry × payment flow × embedded distribution, plus five actionable strategies is key to unlocking the vast untapped SME payments opportunity. 

Discover how targeting the right industries, the highest-value flows and embedded distribution channels can turn today’s untapped SME spend into durable, digital payments growth.

¹ Source : Mastercard analysis and commissioned study to determine serviceable addressable market - 09/2023