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Case study

Mashreq scales touch-free payments with Tap on Phone

Two women paying by tap on phone payment for coffee

The challenge

Mashreq Bank set out to expand digital payment acceptance for small and medium businesses without introducing additional cost or complexity. By deploying a mobile-first solution, the bank enabled its small business merchants to accept secure, contactless payments instantly, helping accelerate adoption of touch-free experiences across the market.

  • Many SMEs lack access to standard point of sale (POS) card acceptance solutions
  • Traditional POS infrastructure can create extra cost for growing businesses, presenting a barrier to adoption
  • Demand for fast, contactless payments continue to grow

The solution

Through Mastercard Merchant Cloud, Mashreq Bank has introduced Tap on Phone, a mobile-first acceptance solution to expand contactless payments across its small to medium merchant base.

Tap on Phone turns smartphones into secure payment acceptance devices for contactless cards, mobile wallets and even smartwatches — with no additional equipment or setup-related costs.

Businesses can simply download the mobile app and immediately start providing consumers with a checkout experience that is flexible, seamless, intuitive and secure.

This approach enables Mashreq to:
  

  • Eliminate reliance on traditional POS infrastructure: Turning smartphones into payment acceptance devices with no additional hardware required
  
  • Expand reach to underserved merchant segments:
Particularly micro and small businesses that previously lacked access to digital payments

  • Deliver flexible acceptance experiences: Supporting in-store, on-the-go, and delivery scenarios to meet evolving merchant needs
  
  • Align with consumer preference for contactless payments:
Enabling fast, convenient, and touch-free checkout experiences 

 
By prioritizing simplicity and scalability, Mashreq positioned Tap on Phone as a key driver of merchant acquisition and digital adoption. 

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The results

Mashreq’s approach demonstrates how financial partners can drive payment innovation by combining mobile-first technology with scalable implementation strategies—enabling broader acceptance, faster merchant onboarding, and stronger participation in the digital economy.

 

Through implementing Tap on Phone for its merchants, Mashreq:

Expanded digital payment acceptance across SMEs

 

 

Accelerated adoption of contactless payments

Enabled merchants to accept payments anywhere, improving flexibility and customer experience

For merchants, the integration offered them:

Faster checkout experiences

Lower barriers to entry

Greater ability to participate in the digital economy

Phone payment online

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