Mastercard recognizes the importance of the Alternative Fuels Infrastructure Directive (AFID) for a sustainable Europe and welcome the European Commission’s review of the directive, providing an opportunity to make Europe the leader for the adoption of electrical vehicles.
For any infrastructure which relies on interactions and transactions with consumers, the payment component is crucial in ensuring fast adoption and wide usage. In the specific case of electric vehicle charging, the payment component could indeed become a great barrier to cross-border travel and transport, and to proliferation of electric vehicles in general.
A consumer survey has been commissioned by Mastercard in seven EU member states, to assess consumers’ attitude towards different means of payment for electric vehicle recharging transactions. The results clearly shows that the European consumers would prefer to pay with physical debit or credit cards for such transactions, and that they consider payment cards to be the most convenient, the best for a broad uptake of e-mobility, and the best for international travel as well. Also, consumers confirm that a universal and broadly accessible payment method should be available at all public recharging stations.
Mastercard call for a mandate through AFIR, to require operators of recharging points accessible to the public to implement low-barrier, pan-European payment solutions in their infrastructure. Taking into consideration the current payment landscape, and the need for cross-border interoperability with a frictionless user experience and high degree of scalability, Mastercard advocates for a card-based, open-loop solution, which does not require consumers to register for the electric vehicle charging service.
To assess consumer sentiment and demand on payments for electric vehicle charging, in Summer 2021 Mastercard conducted a consumer survey in seven EU member states: Austria, France, Germany, Italy, Poland, Spain and Sweden. The survey was representative of the entire adult population in all surveyed countries, thus reflecting the needs of all potential future drivers of electric cars. Survey results clearly show that the overwhelming majority of consumers would prefer to pay by physical debit or credit cards for the EV charging transactions, as this is the most convenient, best for international travel, and best for a broad uptake of e-mobility in Europe. In addition, 71% of consumers agree that there should be a universal method of payment accepted at all charging points in Europe, in order to ensure easy and seamless access for all European residents. Based on these results, European regulation should require acceptance of payment cards as a minimum standard of payment at all public charging points in the EU, irrespective of the power output.