As the number and variety of card benefits grows, technology can play a role in making them easier to discover and use.
With benefits varying widely by card, issuer and network, it isn't always easy to know exactly what you have access to and what's available. Information about rewards, protections and other perks may be spread across different websites, apps, alerts and emails, meaning some cardholders may not take full advantage of the benefits that come with cards they already have.
Digital tools can help organize benefits in a more accessible way, while personalization can make it easier for cardholders to find offers and perks that are relevant to their needs.
Artificial intelligence will take this a step further by helping cardholders identify relevant benefits at the right time. Rather than expecting people to remember every benefit associated with their cards, intelligent prompts and personalized recommendations could make it easier to discover and use benefits that might otherwise go overlooked.
Mastercard is already using technology to help cardholders discover and access the benefits available to them. Through priceless.com, eligible cardholders can explore curated experiences, offers and perks across travel, dining, entertainment and more. Mastercard.com also allows cardholders to search for specific card benefits, making it easier to understand what is available with their card and how to use it.
The goal is not simply to provide more benefits, but to make existing benefits easier to understand, find and use.