Help people feel comfortable by managing temperature, providing control where possible, and sharing what to expect in advance.
People feel comfortable at different temperatures. Customers who can prepare or adjust the temperature feel more relaxed. This could mean giving temperature controls to customers. If your space is usually warm or cold, let them know in advance. Providing this information will help them to adjust by dressing comfortably.
A cinema notes on its website “Our cinemas tend to be cool (18–20°C). You're welcome to bring a cardigan or request a blanket.”