Dynamic Yield positioned highest in execution and furthest in vision in 2023 Gartner magic quadrant for personalization engines
September 12, 2023 | New YorkLatest report marks company’s sixth consecutive year as a Leader
Dynamic Yield by Mastercard, today announced it has been positioned both highest and furthest in the 2023 Gartner® Magic QuadrantTM for Personalization Engines* based on its ability to execute and completeness of vision. This marks the third consecutive year that the company has achieved the coveted position, and the sixth year it has placed in the Leaders quadrant.
“Innovative technology not only closely reflects the demands of a changing world, but also anticipates and rapidly responds to its next move,” said Ori Bauer, CEO of Dynamic Yield. “This is the approach we’ve taken to our product development and offerings since the very beginning, and we’re thrilled to have our philosophy and efforts validated and recognized year after year by the industry.”
Dynamic Yield was evaluated alongside nine other solution providers in the space, receiving the highest Critical Capabilities score for Testing (4.4/5) and Digital Commerce Use Cases (4.03/5) within the Gartner® companion 2023 Critical Capabilities for Personalization Engines research.**
As part of the evaluation criteria, Dynamic Yield also received positive customer reviews. On October 25th, 2022, one Gartner® Peer InsightsTM reviewer wrote, “A cutting-edge optimization platform which helps deliver enriching customized customer experiences by activating data from sources to drive sales. Dynamic Yield's experience OS provides highly efficient algorithmic ways to match customer needs and product offerings.”
Why Dynamic Yield believes it has remained a Leader in Personalization Engines:
- A flexible, agnostic operating system, where users can build and manage a mix of capabilities in one place, allowing streamlined workflows, reduced IT dependency, and increased customization for different industries and business sizes.
- People-first machine learning, keeping privacy by design and consent at the center of innovation driven by state-of-the-art deep learning and predictive models that always recommend the next best series of products.
- The power of Element, leveraging Mastercard’s proprietary prediction models and aggregated spend insights to reach new audiences, identify relationships between products, and uncover macroeconomic trends for better personalization.
- Trusted, award-winning methodology, with a library of personalization resources, including guides and frameworks (such as the Rooted Personalization approach) that empower teams to use our sophisticated technology to the fullest.
Other exciting developments over the last year include Affinity Allocation for scalable 1:1 targeting; CopywriteML, a tool that automatically suggests diverse copy ideas for personalization campaigns; a series of interactive chatbot-based recommendation templates; and more. Dynamic Yield also received additional recognitions across customer-rated categories, from G2 (Winter, Spring, and Summer Leaders in A/B Testing and Personalization), TrustRadius (2023 Tech Cares Award), and Gartner (Peer Insights Customers Choice Award).
To download a complimentary copy of the report, visit: dynamicyield.com/guides/gartner/
*Gartner, Magic Quadrant for Personalization Engines, 12 September 2023, Jason McNellis, Joseph Enever, Ant Duffin
**Gartner, Critical Capabilities Personalization Engines, 12 September 2023, Jason McNellis, Joseph Enever, Ant Duffin
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About Dynamic Yield by Mastercard
Dynamic Yield by Mastercard helps businesses across industries deliver digital customer experiences that are personalized, optimized, and synchronized. With Dynamic Yield’s Experience OS, marketers, product managers, developers, and digital teams can algorithmically match content, products, and offers to each individual customer for the acceleration of revenue and customer loyalty.
About Mastercard (NYSE: MA)
Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.
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