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IDENTITY

Provide trust in every digital interaction

Enabling the global digital economy to be simple and secure — no matter how or where people transact.

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Spotlight

Raising the ceiling for growth

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93%

of consumers are concerned their digital identity will be stolen or will suffer fraud1

90%

say how an organisation verifies their digital identity affects their trust levels1

70%+

say frustation verifying their digital identity caused them to abandon log in1

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2025 Banking Tech Award

2025 winners

We are so excited to continue working with Mastercard. Knowing that our next holiday season will be more streamlined for good customers, but with fraud and chargeback rates under control, is a gift.

Fraud Manager Footwear Brand

Identity you can trust

Reduce fraud, improve customer experience and build trust with Mastercard’s identity solutions.

Contextualise data

Validating identity elements — how and where they are used over time — is how we detect patterns that identify risk.

Understand fraud

Our global, real-time view on identity threats protects organisations, their ecosystems and customers.

Prioritise impact

Understanding consumer identity and behaviour can improve the customer experience while maximising profits.

143b

Our network analyses over 143 billion transactions annually2

200

Mastercard monitors risk in over 200 countries and territories in real-time3

$20b

In 2023, Mastercard’s AI-powered insights prevented $20 billion in fraud2

Explore our identity solutions

Mastercard brings together a set of capabilities that offer a more accurate, 360˚ view of consumers.

Transaction Optimisation

Our real-time global, digitial identity insights help prevent fraud, build trust and grow revenue across the entire transaction lifecycle.

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Account Lifecycle protection

A smarter approach to help businesses verify their customers during onboarding and insights to monitor and maintain a trusted experience.

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Products

Use cases

Our Identity solutions simplify and secure the customer journey no matter how or where people transact.

Verify customers with confidence

Seamlessly onboard and verify identities to build trust and align with regulatory requirements.

Enable secure interactions

Analyse the risk of identity and payment details to support trusted transactions.

Strengthen digital relationships

Monitor and manage identities to create consistent and trusted customer experiences.

Featured resources

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Talk to an expert to learn how Mastercard can enhance your business through our products and services.

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Mastercard

1. Mastercard, Identity Verification: Facilitating trust, driving growth and providing great customer experiences, January 2024. ↩

2. Mastercard Newsroom, A retail renaissance https://newsroom.mastercard.com/news/perspectives/2024/from-the-workplace-to-cyberspace-and-beyond-where-ai-is-having-an-impact/. ↩

3. Mastercard 2024 Data. ↩

Identity
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