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Personalisation for every industry

Gain a competitive advantage in your industry with purpose-built personalisation AI and proprietary prediction models.

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Agnostic and flexible OS architecture

Experience OS lets you personalise, optimise and synchronise your digital customer experiences across teams and channels.

Fully agnostic

Build digital experiences with technology designed to stay compatible with your tech stack.

Unbounded

Extend personalization to all touchpoints while unifying teams within one system and workflow.

Business customisable

Tailor the OS to any industry’s specific KPIs and business needs.

Privacy compliant

By design, Dynamic Yield adheres to the latest laws and regulations around the world.

Financial services

The competitive edge banks seek

Increase engagement and drive top-of-wallet behaviour with A/B testing, personalisation and experience optimisation.

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Lift ROI

Lower acquisition costs with personalised content, recommendations, offers and guided experiences on the first page view.

Inspire activation

Respond to customer behaviours, attitudes and needs with real-time personalisation that is more meaningful.

Increase usage

Personalise and optimise the post-log in experience to increase early month on book.

Cross-promote

Highlight additional banking products and services with relevant educational content and offers.

Stimulate spend

Increase everyday spending by leveraging spend data to promote relevant offers in new categories.

Promote digital

Convert more customers to digital with relevant and timely nudges from paperless to adding cards to the digital wallet.

Spotlight

Personalisation Breeze

Boost spending and cardholder engagement without tedious implementation or ongoing maintenance.

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Announcing the Mastercard Circle of Honour

This customer recognition programme celebrates standout teams using Mastercard Services to drive real-world impact.

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Proven results

Retail and e-commerce

Personalize every shopper's journey

Tailor dynamic content and deploy personalised product recommendations to simplify purchasing and increase loyalty.

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Adapt recommendations

Tap into user affinities, real-time context and business needs to deliver product recommendations across your own channels

Turn visitors into customers

Deploy targeted overlays, pop-ups, emails, SMS and push notifications to engage customers at the right time

Dynamically shift layouts

Personalise sorting and display logic according to each visitor’s affinity, audiences or business preference

Maximise uplifts

Machine learning delivers the most relevant shopping experience, even if preferences change over time

Personalise entire journeys

Co-ordinate across your own independent channel interactions to create one consistent shopping experience

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Shopping Muse

Conversationally guide customers through product catalogues and expedite discovery with AI and personalisation models.

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Proven results

Restaurants

Personalisation technology built for restaurants

Experience optimisation for kiosks, apps, menus and more using algorithms tailored to your business.

Cohesive experiences

Deliver tailored experiences to all customers, identified or not

Increase check size

Recommend items based on location, time, weather, real-time product availability and more

Tailor offers

Recommend menu items to your own customers based on their affinity and purchase history

Optimised menus

A/B test menu content and layouts to tailor your menu for 100% of customers

Proven results

CASE STUDY

McDonald’s enhances the customer experience with a new era of digital menu decisioning

Explore how Mastercard’s personalisation solutions help industries like ecommerce, travel, banking and more drive consumer acquisition, engagement and loyalty through tailored experiences.
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Travel and hospitality

Transforming travel with advanced personalisation

Optimise the user experience for kiosks, apps, menus and more using algorithms tailored to your business.

Unrivalled accuracy

Boost relevance with algorithmically recommended destinations and content

Deep learning affinity

Predict your customers' needs to help them to find their next best trip

Triggered messages

Reach customers at critical moments and turn wanderlust into brand loyalty

Proven results

CASE STUDY

TUI Cruises kickstarts success with audience segmentation

Explore how Mastercard’s personalisation solutions help industries like ecommerce, travel, banking and more drive consumer acquisition, engagement and loyalty through tailored experiences.
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Contact us

Make personalisation a competitive differentiator for your business.

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Industries