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CASE STUDY

How AIK Banka found a possible 30% increase in transaction volume

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Introduction

Belgrade-based AIK Banka sought to strengthen its acquiring portfolio but encountered challenges in identifying the right clients to approach and tactics to use to improve portfolio performance.

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The challenge

The bank used Mastercard’s Acquiring Optimizer tool to deliver a comprehensive view of improvement opportunities across its merchant portfolio.

The tool utilized Mastercard’s proprietary algorithms, data assets and expertise to identify opportunities and strategic recommendations for reducing attrition and strengthening merchant relationships.

The results

Acquiring Optimizer provided AIK Banka with the necessary insights to improve its acquiring portfolio.

Mastercard identified priority merchant groups and provided “quick win,” tactical strategic recommendations to strengthen the portfolio.

AIK Banka received a summary report and data file, including the merchant segmentations, model scores and recommendations for each merchant.

From Acquiring Optimizer’s recommended actions, AIK Banka identified a 30% transaction volume increase opportunity.

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