Business experimentation

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Enabling businesses to make the highest ROI decisions possible by testing ideas in-market and identifying specific opportunities for improvement.

Business experimentation

Campaign Measurement

Segmented Audiences

Optimized Campaign Rollout

What makes us different

From data to insights to action, our team of experts helps customers across industries successfully navigate increasingly complex digital, regulatory and competitive ecosystems.

Raj Seshadri President, data and services, Mastercard

The best approach isn’t as simple as running the same sale in every store

By testing, retailers can optimize their pricing strategies, improve their promotions, and effectively target changes across stores with confidence.

Maximizing promotion strategy with business experimentation

Business experimentation involves developing a hypothesis and using data to understand if assumptions were correct or incorrect.

Products

Solutions

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Test & Learn

Mastercard Test & Learn, a multi-patented analytics platform, helps business leaders make decisions with more confidence by analyzing in-market business experiments.

Test & Learn

Mastercard Test & Learn, a multi-patented analytics platform, helps business leaders make decisions with more confidence by analyzing in-market business experiments.

Masercard Advisors

Mastercard Advisors business consulting services solve challenges using expertise in strategy, analytics, consumer loyalty, risk, sustainability, and payments.

Mastercard Advisors

Mastercard Advisors business consulting services solve challenges using expertise in strategy, analytics, consumer loyalty, risk, sustainability, and payments.

Menu Analyzer

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Menu Analyzer

Unlock the value of your check-level data to inform promotional design, menu optimization, pricing, and marketing strategies.

Featured Resources

Test & Learn

Maximizing promotion strategy with business experimentation

Test & Learn

Mastercard helps merchants understand customers after checkout

Learn more

Test & Learn

Mastercard helps merchants understand customers after checkout

Learn more

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Test & Learn

Mastercard helps merchants understand customers after checkout

Learn more