Mastercard & Carrefour

Round-up donation enablement campaign

Consumers today are committed to contribute positively to the world. They are looking for purpose-driven companies to be their “partners in progress.”

Approach

In 2023, Mastercard partnered with Carrefour to introduce its first round-up donation programme in France, aiming to enable over 400 hypermarkets and supermarkets with a round-up solution at the physical point-of-sale. This innovative initiative empowered consumers to donate their spare change to different philanthropic programs, including to the United Nations World Food Programme (WFP) or Mastercard´s Priceless Planet Coalition.

When micro-donations (donations between $0.25 and $5) are seamlessly integrated into the consumer shopping experience, they become accessible, affordable, and meaningful, transforming the purchase into opportunities for giving back.

Results

The campaign marked the beginning of Mastercard´s three-year agreement with Carrefour, and it resonated positively with consumers, despite the challenging social landscape in the market in 2023.

Through the 413 technically enabled stores utilizing the Microdon (round-up) solution, over 282,000 trees have been planted globally for the Priceless Planet Coalition (including the french poject in Foret de Chantilly in France), showcasing a significant contribution to environmental sustainability.  

Also, the generosity of French customers during the second campaign of 2023 raised funds to deliver the value of almost 2 million school meals to WFP.

• Round-up at POS increased consumer brand affection and loyalty to the merchant
• Merchant’s ESG strategy became more sustainable thanks to high conversion rates and impact from consumer contribution
• The simplicity of donation at POS inspired consumers to do good without impacting their finances

Background

Mastercard Priceless Planet Coalition

Created in 2020, Mastercard Priceless Planet Coalition is a platform that unites corporate sustainability efforts & engage financial institutions, businesses & consumers to take collective actions. The Priceless Planet Coalition aims to preserve the environment through the restoration of 100 million trees across 19 projects across the world.

Together with our global forest restoration partners and NGOs World Resources Institute and Conservation International, we can drive positive action against climate change and Start Something Priceless™ for the planet.

Mastercard and the World Food Programme

The World Food Programme is the world’s largest humanitarian organization saving lives in emergencies and using food assistance to build a pathway to peace, stability, and prosperity for people recovering from conflict, disasters, and the impact of climate change.
Started in 2012, Mastercard´s partnership with WFP focuses on the transformational power of school meals, which can help improve children’s health, cognitive development, access to education, and future lifetime earnings.