Pekka Laaksonen, Country Director for Mastercard Finland, said: “Using Freebike is easy and seamless, as anyone who carries a payment card can use them. Freebike also encourages its riders to park their ebikes at virtual stations, which is a step towards a more convenient city.”
Mastercard and Freebike selected Helsinki as the host of the first tap and go ebikes due to its status as an innovative city and suitability for trialing new, high-tech products. As a founding member of Mastercard’s global City Possible network – launched four years ago to collaboratively solve urban challenges – Helsinki was the ideal choice to initially home this solution.
There will initially be 1100 tap and ride ebikes in Helsinki with plans to increase this number next year. Mastercard and Freebike then intend to expand tap and go ebikes to other cities in Finland at a later stage.
“At Mastercard we are committed to simplifying urban mobility and to partnering with companies that share that vision,” said Chapin Flynn, Mastercard SVP, Global Cities, Transit and Urban Mobility. “In delivering the world’s first ever tap and ride electric bikes, Freebike has dramatically simplified the user experience and removed some of the largest barriers to entry for potential riders.”
The ebikes are being managed by leading provider Rolan Oy. The company’s CEO, Aki Laiho, added: “We are fascinated to be a part of the premiere of this cutting-edge technology, which will bring a new level of convenience to the everyday travel of Helsinki residents.“
For more information about how to use the tap and go ebikes in Helsinki, please visit: helsinki.freebike.com.