Get an in-depth view of your consumers’ needs and preferences and forecast more accurately with near real-time insights. Learn about shifts in purchasing categories, changes in price sensitivity and more.

Improving customer acquisition is critical for boosting profitability, but it is challenging in a saturated market. Chemists and pharmacies need data-driven strategies for targeting and acquiring new customers. Mastercard’s customised analytics solutions enable retailers to identify optimal customer segments based on proprietary transaction data. By focusing on these high-value customer segments, chemists can maximise the ROI of marketing investments.

New Retailer opportunities are distributed across a wide range of locations and industries. Acquirers and processors need to leverage new partners and channels to increase sales and drive productivity.

• Partner with Mastercard Digital Labs to design and launch new distribution opportunities via channel partners
• Learn how to work with payment facilitators to expand Retailer opportunities
• Work with Mastercard experts to facilitate BIN Sponsorship
• Develop the right target operating model within a market, region or cross-border corridor