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Advanced Analytics

Transforming data into decisive action

Enabling businesses to quantify performance, minimise risk and maximise outcomes with powerful analytics and AI.

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Enable faster, smarter business moves

Powerful analytics solutions deliver predictive insights that accelerate growth, mitigate risk and improve operational efficiency.

5x

ROI on 92% of Test & Learn engagements 1

17%

average lift in cross-border spend for customers using Portfolio Optimizer 2

100bn+

rows of aggregated data available in Mastercard Intelligence Centre 2

[1] Frost & Sullivan analysis.

[2] Mastercard Internal, 2025.

Mastercard analytics in action

Delivering optimised performance and measurable ROI — powered by proprietary insights, software and expertise.

Strengthen credit intelligence

Empower smarter, more transparent decision-making for lenders and expand access to capital for consumers and small businesses.

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Optimise portfolios

Deliver actionable recommendations to refine portfolio strategies, enhance efficiency and help identify potential areas to analyse for growth.

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Enhance data value

Unlock insights using privacy‑enhancing technologies, innovate through data collaboration and accelerate AI‑powered analytics.

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Measure and maximize ROI

Innovate and optimize with confidence by measuring the real-world impact of new products, programs, campaigns and initiatives. 

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Customer story:

Domino’s Pizza Indonesia

Explore how Domino’s Pizza Indonesia used Test & Learn® to serve up a data-driven growth recipe.

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What we do

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Design and analyze business experiments

Unlock customer insights to inform more effective strategies with market analyser software and optimize results with Test & Learn experiments.

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Expand small business lending

Unlock new growth opportunities for small businesses with faster, smarter and more personalized insights that guide decisions across the credit lifecycle.

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Drive more informed business decisions

Empowering issuers with actionable portfolio insights across the cardholder lifecycle, enabling faster, data-driven decision-making.

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