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Consumer Engagement and Loyalty Advisory

Loyalty drives business growth

Build and sustain authentic relationships with your customers.

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Personalisation fuels engagement

Mastercard’s Consumer Engagement and Loyalty practice drives transformative solutions to help you boost satisfaction and lifetime value.

Deep expertise

Our team brings deep expertise across industries, loyalty models and marketing tech.

Customer-focused approach

We put your customer first — designing strategies that reflect their needs and drive transformation.

Unrivalled insights

We use consumer and behavioural data to uncover new insights, predict trends and increase lifetime value.

How we help you to elevate customer relationships

We help you to deepen engagement and inspire loyalty — powered by data, tech and expertise.

 Loyalty redefined

Our loyalty programme consulting, customer engagement services and experiences drive life-time customer value.

Strategic personalisation

We go beyond generic points programs, tailoring offers, messaging and touchpoints to reflect customer needs.

Lifecycle management

We optimise every phase of the customer journey to maximise satisfaction and retention.

Explore our full suite of advisory solutions

End-to-end support in strategy, data, technology and customer experience — built to accelerate growth and resilience. 

AI and advanced analytics

Explore how ethical artificial intelligence can generate sustainable revenue and growth.

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Cyber and enterprise risk

Manage business risks and become more resilient in a dynamic landscape.

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Data strategy and management

Leverage data to enhance customer experiences and strengthen relationships.

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Economic consulting

Navigate economic uncertainty with planning, forecasting and macroeconomic insight.

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Future tech

Design immersive destinations and activate a new generation of customers in physical and digital worlds. 

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Payments

Future-proof your payments business with consulting support on strategy to implementation.

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Sustainability and financial inclusion

Develop sustainable and inclusive products to build a better world. 

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CUSTOMER STORY 

A department store optimised its loyalty programme and boosted active rate by 11%

Mastercard Advisors helped the department store relaunch its loyalty programme, boosting average order value by 6.5% and active rate by 11%.

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Contact us

Connect with our team to explore how Mastercard consumer engagement and loyalty consultants can build and optimise your customer base.

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Consumer Engagement and Loyalty