Beauty payments get a digital makeover

Traditionally, obtaining a business card meant in-person steps and waiting for a series of approvals — valuable time that took beauty entrepreneurs away from their shops and customers. By streamlining the credit-decisioning process and embedding financial products where salon professionals operate, Mastercard, L’Oréal and Clara are making the process faster and easier – empowering more beauty professionals, especially those traditionally underserved, to run their businesses with confidence and agility.

Key card benefits include:

• Beauty that pays: discounts and points on salon products purchased through L’Oréal’s network, a $150 welcome bonus on initial inventory purchases, and access to product launches and pre-sales to stay current with trends and techniques.
• Business essentials, rewarded: for purchases outside of the L’Oréal network, accumulate points on other salon expenses, such as utilities and insurance, and earn rebates on everyday business expenses from over 50,000 global brands through Mastercard Easy Savings®.
• Growth opportunities that are styled for success: access L’Oréal Academy trainings, hands-on workshops and exclusive industry events to build skills and grow networks. 
• Buzz through expense management: make reconciliation easier, reduce financial risk, and save precious time with free access to Clara’s innovative digital expense management platform.
• One-stop shop for pros: access a one-stop shop for managing inventory, making payments, and accessing professional resources, embedded into L’Oréal’s new B2B marketplace.
• Access to Clara's AI solutions: including Financial Analyst, available 24/7 to identify savings opportunities, generate any type of report, and facilitate compliance, giving business owners a clear view of their finances in real time.

"At L'Oréal, we recognize that beauty professionals are the heart of our industry — they are artists, entrepreneurs, and dream builders who transform lives every day," said Stéphanie Speeckaert, Latin America VP for the Professional Products Division of L’Oréal. "For too long, many talented stylists have faced barriers to accessing the tools, training, and financial resources they need to reach their full potential. Through this partnership with Mastercard, we're not just offering a card — we're opening doors to L'Oréal Academy trainings, exclusive educational opportunities, and the financial flexibility that will empower beauty professionals across Latin America to invest in their craft, grow their businesses, and thrive in the digital economy." 

Together, Mastercard, L’Oréal, and Clara are breaking down barriers for small businesses, turning financial access into a driver of growth and inclusion across LAC. You can find more information on the L’Oréal Mastercard BusinessCard here.