Offer flexible checkout experiences with reduced interaction and noise so customers can choose what feels most comfortable.
Many people find being expected to chat at checkout stressful or tiring. When you offer options that don’t require small talk, more people can shop comfortably.
These can include self-checkout or quiet lanes with lower scanner volume. Train staff so small talk at checkout is optional, not required.
A supermarket sets up Lane 4 as a ‘quiet checkout’. It has a sign “Quiet lane: minimal conversation, reduced beeps.” Staff greet customers but don't initiate small talk unless the customer does first.