America’s Best Loyalty Programmes

As consumers expect better experiences from the brands they frequent, loyalty programmes have become crucial to building long lasting, rewarding relationships.

Newsweek and Statista surveyed 4,000 members of US loyalty programmes to find America’s Best Loyalty Programmes across 11 sectors, and some of the best programmes share one thing in common: Mastercard. More than 20 of the recognized brands leverage Mastercard’s suite of services to build better, more engaging relationships. These include Belk Rewards+ as the #4 department store loyalty program as well as Urban Outfitters’ award-winning program, UO Rewards, ranking among the best apparel loyalty programs.

Today, loyalty isn’t just about the number of points you rack up – it’s about sticky connections. With the right mix of technology (from rewards and measurement to personalization and more) and a commitment to delivering better experiences, Mastercard's comprehensive range of customer engagement services help brands build and maintain loyal relationships with their customers.