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Identity Insights for Transactions

Increase approvals and decrease fraud

Raise the ceiling for business growth with enriched data for payment verification

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Mother and child looking at laptop.

51%

of fraudulent transactions detected and blocked1

28b+

digital interactions analyzed to build out scores2

91%

of executives agree that digital identity is a strategic imperative3

Get an optimized set of data and insights in a single API

Purpose built for transactions, IIT (Identity Insights for Transactions) boosts merchant confidence in pre-authentication and post authorization decisions with data-driven insights.

People insights

Leverage insights based on five core identity attributes against billions of identity and digital interactions.

Device insights

Critical insights about the device used for the transaction and potential risks.

Payment insights

Global authentication data for a better understanding of risks associated with payment methods used.

Increase approvals and decrease fraud

Improve confidence in transaction risk decisioning

Leverage risk scores and data insights via a single API with your existing fraud decisioning solutions to enhance your overall risk assessment strategies throughout the transaction payment cycle.

What makes us different

Enhance business confidence

Make smarter decisions around detecting fraudulent transactions and managing strong customer authentication needs

Man looking at his phone to view real-time identity insights.

Meet regulatory requirements

Better decisioning for a faster, more engaging customer experience.

Women walking down steps looking at her phone for identity authentication.

Fight ever changing fraud

A set of global insights, with unique machine learning models to provide the most up to date insights.

Man looking at his phone to view real-time identity insights.

Featured resources

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Mastercard

1. Creator Content website, Mastercard Data science analysis. Aug 2024. ↩

2. Mastercard Identity Engine Data Sept 2025 ↩

3. Accenture Technology Vision report 2025 ↩

Identity Insights for Transactions