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IDENTITY INSIGHTS

Instilling Confidence and Trust for Everyone

Global, real-time identity risk insights prevent fraud, build trust and grow revenue without sacrificing customer experience.

 

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Enabling secure, seamless digital experiences

Real-time, data-driven intelligence helps detect and prevent fraud, build trust and optimize onboarding and transactions.

Increase approval rates

Verify more genuine interactions to add and retain new customers, prevent account takeovers and stop promo abuse.

Optimize manual review queues

Enable review agents to approve valid customers faster, reduce abandonment and boost productivity.

Reduce payment risk and chargebacks

Reduce fraud, protect revenue and make accurate risk decisions before, during and after authorization.

Combat transaction fraud

Prevent e-commerce fraud and avoid lost revenue by strategically declining suspicious transactions — while reducing friction for good customers.

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What makes us different

Mastercard Identity sits in the background dutifully performing its tasks, making each gift card we issue online demonstrably safer. 

David Anderson Co-CEO Karta

Identity you can trust

Reduce fraud, improve customer experience, and build trust with Mastercard's Identity solutions.

Personal insights

Analyzing dynamic personal information as it moves across the digital lifecycle.

Behavioural insights

Understanding device interactions can identify human vs. bot behaviours and identify risky vs. good behaviour patterns​.

Device intelligence

Use device intelligence and biometrics to identify users, reduce fraud and approve more purchases.

Value movement

How an individual moves value across organizations over time is essential for understanding identity.

Interaction insights

Leverage payment insights derived from the Mastercard network, merchants and industry-agnostic identity insights.

8b+

identity elements1

25b+

digital transactions1

3b+

identities1

Insights solutions

Solutions

A secure, seamless user experience in every interaction is the cornerstone of the digital economy.

Accounts

Simplify and optimize your customer onboarding workflows with dynamic digital identity data to accurately assess fraud risk and convert legitimate consumers.

Transactions

Clear good orders faster, boost sales by reducing false positives and provide a fast and trusted digital customer experience to raise lifetime value.

Identity Review 360

Empower manual review teams with a holistic view of digital identity data to confidently make the right decision and win customer loyalty.

Scam protect

Identify and prevent scams at all lifecycle stages with Mastercard's unique and comprehensive suite of AI-powered solutions.

We are here to help your business thrive

Let our fraud experts and data scientists find the right solution for you, securely.

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1. Mastercard 2024 Data. ↩