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Consumer Acquisition & Engagement

Make every experience count

From first impression to lasting loyalty — deliver moments that matter.

Young couple with bags shopping.

Spotlight

Acquire, engage, retain

Drive growth and customer lifetime value by improving every interaction across the lifecycle — powered by industry-leading experts, data and technology.

6,000+

engagements are executed every year by our world-class marketers1

7

time Leader in Gartner Magic Quadrant™ for Personalization Engines2

1.8t

loyalty points managed every year3

We are now able to iterate on our customer experience and learn more about our customers to consistently deliver the best possible experiences.

Robbie Reaves Product Manager, Build with Ferguson

Experience the Mastercard advantage

Fuel growth in a complex digital landscape through precision, relevancy and loyalty with the power of Mastercard.

Data

More than 15 petabytes of proprietary data enable actionable consumer insights.

Technologies

Cutting-edge solutions ensure personalized and compelling offers, rewards, and priceless experiences.

AI

Purpose-built models understand real-time opportunities and measure ROI of every tactic.

Expertise

Thousands of world-class marketers with deep subject matter and creative content expertise.

Mastercard consumer acquisition & engagement in action

Improve consumer acquisition, engagement and retention with
Mastercard’s world-class technology and marketing expertise.

Win over new customers

Accelerate acquisition with relevant value propositions, personalized messaging, experiences and offers — augmented by a data-driven strategy.

Cheerful young woman talking to friend.

Deepen consumer engagement

Leverage key lifecycle moments to educate, activate and incent action, including card usage.

Excited young asian woman.

Boost retention rates

Launch campaigns and personalized experiences to win back customers.

Happy couple enjoying shopping together.

Explore our consumer acquisition & engagement solutions

Achieve greater returns on your marketing initiatives with Mastercard’s data-driven, full-funnel marketing solutions.

Gain a performance marketing edge

Mastercard’s unique, always-on approach to direct marketing provides relevance to consumers and unlocks the growth businesses seek.

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Personalize every interaction

Category-leading personalization AI tailors digital experiences across the digital ecosystem to each individual like they’re your only customer.

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Design engaging loyalty programs and offers

AI-powered loyalty solutions leverage Mastercard's robust data insights and expertise to deliver unique value for customers — at scale.

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1. Mastercard 2023 Annual Report. ↩

2. Gartner Magic Quadrant™, 2024. ↩

3. Mastercard Investor Day, 2024. ↩