Mastercard has officially launched its exclusive experiences platform, Priceless.com, in Portugal, giving cardholders access to unique and memorable experiences across the country.
As part of Mastercard’s global Priceless ecosystem, which spans more than 35 destinations worldwide, Portugal now joins the platform as a destination, offering local experiences designed for both residents and international visitors. Cardholders in Portugal can also enjoy Priceless Experiences when travelling abroad.
Priceless Portugal brings together a curated collection of experiences across travel, gastronomy, music, entertainment, arts, and culture. These include experiences developed in partnership with some of Portugal’s leading names in food, tourism and culture, showcasing the very best the country has to offer.
Priceless Experiences are available nationwide, with offerings already available in destinations including Lisbon and Porto.
“Portugal is a strategic market for Mastercard and one of Europe’s most vibrant destinations, known for its culture and gastronomy," said Paulo Raposo, country manager at Mastercard in Portugal. "With the launch of Priceless Portugal, Mastercard aims to bring cardholders closer to their passions through privileged access to unique experiences, in line with the Experience Economy 2026 study, which shows that 41% of Portuguese consumers plan to increase spending on travel, dining and outdoor activities."
Among the exclusive Priceless Experiences and privileged access, highlights include:
- Mastercard will offer all visitors to the Museu Nacional de Arte Contemporânea (MNAC) in Lisbon free entry on Sunday mornings, reinforcing the brand’s commitment to cultural democratization, as well as an exclusive evening guided visit for Mastercard cardholders.
- An exclusive tasting experience of the iconic Pastéis de Belém, where guests enjoy skip-the-line entry, followed by reserved seating and personalized service, including pairing with Madeira wine and Reserve Port wine, coffee and juices. At the end, guests receive a gift that incapsulates the experience.
- A sensory immersion into Portuguese wine culture with a private guided visit to WOW Porto – The Wine Experience. The experience culminates in a technical wine tasting paired with seven of Portugal’s most iconic tapas, reimagined in an exclusive concept space within the museum, followed by a glass of Port wine on one of its terraces and a ticket allowing re-entry within 72 hours.
- Mastercard cardholders can access a curated selection of unique cultural and immersive experiences, ranging from atmospheric live music events to virtual reality journeys to iconic destinations. These experiences may include exclusive benefits such as VIP-area access and other complimentary gifts.
- A luxury getaway at Penha Longa Resort in Sintra, featuring a two-night stay in a luxury room or suite, a wellness experience with a relaxation massage for two, and private access to the Spa’s Japanese Garden. The package also includes a guided historical visit to the Monastery and an exclusive tasting menu at the acclaimed LAB by Sergi Arola with 1 Michelin star.
- A curated collection of 10 top restaurants across Portugal, offering exclusive menus, priority reservations and VIP treatment, showcasing the diversity of Portuguese and international cuisine.
- An immersive fado experience in Lisbon that goes beyond the traditional performance, combining a guided walk through Bairro Alto or Alfama with historical context on fado, a welcome reception at Adega Machado and Clube de Fado in Alfama with fado artists and a welcome drink, followed by a Portuguese-inspired dinner with premium wine pairing, accompanied by live fado performances.
- Exclusive stays with Ruralka in boutique hotels in authentic locations across Portugal, including Casa da Cisterna in Castelo Rodrigo and a retreat in Serra da Estrela. These experiences combine regional gastronomy, visits to natural parks and historic villages, wine tastings and private winery visits, as well as cultural activities such as Vale Meão Estate, the Côa Valley, the Olive Oil Museum, and Queijaria dos Lameiras, with personalized menus and chef interactions in a setting of heritage, nature and culinary excellence.
Priceless Experiences are available to Mastercard cardholders on Priceless.com.
