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Business & market intelligence

Turning market signals into breakthrough ideas

Empowering businesses with data-driven intelligence to contextualize performance and fuel innovation.

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SPOTLIGHT

Unleashing the power of data

Mastercard helps businesses benchmark against the competition, predict future trends and optimize new strategies.

$18m

average annual incremental sales increase for companies using Test & Learn®[1]

159b+

anonymized and aggregated transactions contextualize performance and deliver deep insights[2]

25%

of data scientists’ time can be reallocated to other projects due to access to SpendingPulse™[3]

Customer Story: Citi

Watch this video to learn about Citi's continued partnership with Mastercard in designing and launching card products for the affluent segment.

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Mastercard intelligence in action

Our business analytics and data solutions connect what’s happening inside an organization to the realities unfolding globally.

Find portfolio optimization opportunities

Deliver actionable recommendations to mitigate risk and unlock new areas for portfolio growth.

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Benchmark business performance

Compare performance against peers to identify strengths and growth opportunities.

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Anticipate market trends

Stay ahead of economic shifts and gain forward-looking insights into consumer behavior.

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Measure and maximize ROI

Innovate with confidence by assessing and enhancing the performance of new products, programs, campaigns and initiatives in near real-time.

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Design resilient and efficient operations

Streamline payment processes and enhance efficiency with operational insights and innovative solutions.

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Explore our business and market intelligence services

Driving smarter decisions for better outcomes.

Design and analyze business experiments

Unlock customer insights to inform more effective strategies with market analyzer software and optimize results with Test & Learn experiments.

Learn more

Unlock macroeconomic insights

Contextualize and forecast performance with SpendingPulse™ market intelligence, including benchmarks and near real-time insights.

Learn more

Understand business performance

Uncover how a specific area of your business is performing with portfolio intelligence, operational reports and assortment analyses.

Learn more

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We are here to help your business thrive. Let our business and market intelligence experts find the right solution for you.

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Business and market intelligence