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Reduce shopping basket abandonment & increase sales

Automate real-time triggered emails, push notifications, exit-intent overlays, and retargeting ad campaigns – anytime a cart is abandoned.

 

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Trigger cart & browse abandonment emails

Send behavioural email messages based on real-time signals and user behavior, like abandoning a shopping cart or lack of activity shown in the past week.

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Deploy exit pop-ups to stop abandonments

Trigger exit-intent popups on shopping cart and checkout pages as soon as the abandonment occurs. Include product recommendations and messages urging visitors to complete their purchases.

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Optimise the entire checkout experience across touchpoints

Continuously iterate, analyze, and optimise the complete checkout experiences on web and mobile to understand your users and confidently deliver on their needs.

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Bring users back with personalised push notifications

Send timely, relevant push notifications based on a user’s real-time or past activity. Target cart abandoners with reminders, product recommendations, tailored offers, and more to drive users back into your mobile app.

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Re-engage basket abandoners with personalised ads

Optimize and personalize display ads to be served on any third-party site or ad network. Retarget cart abandoners with personalised banners that dynamically adapt content and promotions based on actions taken on-site.

Iterate faster with cart abandonment templates

Speed up your workflow and reduce IT dependency with a built-in library of dozens of experience templates for high-impact cart abandonment use cases.

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Inspiring stories of companies at the forefront of personalization

How customers are optimising their checkout flows and minimising abandonments with personalisation.

5-7% uplift in key financial metrics

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Additional capabilities baked into our platform

True omnichannel targeting

Turn omnichannel from vision to reality and identify customers who engage with you on different devices than where the abandonment was started.

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Advanced audience explorer

Use a powerful audience segmentation engine to identify cart abandoners based on demographics, transaction data, purchase history, and behaviours.

Event-based triggers

Define any custom event as a trigger for deeper personalisation opportunities across any channel or device.

Robust A/B testing & optimisation engine

Continuously test, optimize, and maximize the value from every recovery email, push notification message, exit-intent popup, retargeting banner, recommendation, or in-page content.

Intelligent product recommendations

Let machines recommend users the products they’ll be most likely to purchase based on their real-time activity, personal preferences, or past purchases.

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Email capture overlays & notifications

Collect more email addresses from anonymous shoppers by deploying subscription notifications, email capture banners, welcome messages, and more.

100% CMS agnostic

Built as an open-ended platform with flexible architecture, Dynamic Yield is completely CMS agnostic and supports all carts.

Powerful webhooks & integrations

With our rich library of out-of-the-box integrations and powerful webhooks you can integrate with any major marketing tool, including ESPs, DMPs, e-commerce platforms, and more.

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Explore the Experience OS store

A marketplace of applications and extensions designed to help you grow your personalisation program with ease.

Experience Web

Showcase contextually relevant web content, products, messages, and offers based on real-time signals from visitors.

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Experience Email

Elevate your email marketing campaigns with predictive emails that adapt to each customer in real time.

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Experience App

Personalise and optimise the mobile app experiences for iOS and Android. Power app experiences that drive action and improve retention.

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Sorting Optimiser

Test and target how your category pages are sorted using different sorting logics, apply merchandising rules that incorporate user affinity, past behaviour, and business logic.

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Reconnect

Automatically trigger personalised messages via Email, SMS, Web and App push notifications to reach customers at the most critical moments.

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Algorithm Studio

Combine the hyper-personalisation of Experience OS alongside your own deep business expertise to build recommendation algorithms using Dynamic Yield’s proprietary AI pipeline capabilities to increase revenue and brand loyalty.

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Audience Hub

Power deep personalisation with an agile segmentation and data management system.

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AdaptML™

Use predictive and deep learning models on web, in emails, and via mobile apps.

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API Campaigns

Run experiments, recommendations, and content personalization campaigns through server-side APIs, rendered on any digital touchpoint.

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Resources to fuel your efforts

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Request a personalised demo to learn how Mastercard can enhance your business through our products and services.

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