Mastercard unveils Agent Pay, pioneering agentic payments technology to power commerce in the age of AI
A single, digitally connected credential offers consumers a choice of multiple payment methods, configured to their specific preferences — all from the palm of their hand.
Personalization, recommendations, messaging, discovery and testing – all connected in one system, learning from every interaction.
Spotlight
When personalization, recommendations, messaging and journeys learn from each other, relevance and results compound over time.
Create, test and activate experiences across web, app and email from a single system.
Replace handoffs with shared intelligence and one clear path from insight to activation.
Every capability learns from the last, so experiences keep improving on their own.
Personalized sessions delivered daily across web, app and email
Personalization campaigns launched in the past year
Campaigns run annually by top-percentile customers
Our applications are more powerful when coupled with the rest of our capabilities, all available in a single operating system for personalization.
Identify, build and analyze audiences.
Serve each customer with unique offers.
Algorithmically predict customers' interests.
Reach customers at critical moments.
Help customers find what they want.
Experiment on any digital property.
Increase automation, lower operational costs, and drive more revenue.
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Request a personalised demo to learn how Mastercard can enhance your business through our products and services.