Mastercard Dynamic Yield Recognized as a Leader in the 2026 Gartner® Magic Quadrant™ for Personalization Engines

Today, I’m proud to share that Mastercard Dynamic Yield has been named a Leader in the 2026 Gartner® Magic Quadrant™ for Personalization Engines, for the eighth consecutive time.

This recognition is especially meaningful. When we joined Mastercard four years ago, many across the industry wondered what the acquisition would mean for our pace of innovation and identity as a company. This year’s results speak clearly: not only have we kept our momentum – we’ve accelerated it. Mastercard has amplified our investment, our capabilities, and our long‑term vision.

This year, we were positioned highest for Ability to Execute and furthest for Completeness of Vision. In our opinion, we believe this reflects not just our technology, but our momentum, customer impact, and clarity of direction.

Even more meaningful: in Gartner’s accompanying Critical Capabilities report, we received the top score across all three personalization use cases — Marketing, Digital Commerce, and Service & Support. We were the only vendor to achieve this.

We believe, these results speak to the strength of our platform, the scale of Mastercard behind us, and the work every team has put into making Experience OS what it is today.

The personalization category is changing rapidly. What used to be centered on recommendations is now defined by multi‑modal AI, contextual understanding, and autonomous decisioning across every customer interaction. Experience OS is built for this next era:

• Multi‑model, multi‑modal AI that interprets intent, emotion, visual cues, and contextual signals
• AI agents that accelerate analysis, creation, and optimization
• Unified orchestration across marketing, commerce, and service
• Built‑in governance and Mastercard‑grade security
• Open architecture that fits any stack

This year’s recognition is strong validation of the path we’re on.

We’ve made major strides across the platform – not only in AI depth, but in real-world capability:

Experience Search: AI-powered discovery, built for modern shoppers – Our multimodal search engine now understands natural language, visual cues, attributes, and shopper intent – eliminating manual tagging and rules. It delivers fast, intuitive, personalized discovery that adapts instantly to each user, making it one of this year’s most transformative advancements in how consumers navigate digital commerce.

– A standout innovation this year, Shopping Muse redefined how consumers explore products online through natural‑language, conversational search. We expanded its reach with the new Shopping Muse API, enabling seamless integration across touchpoints, and drove strong commercial momentum with proven performance uplifts, solidifying Muse as one of the most impactful AI advancements across our system.

Empathic Personalization Framework: understanding emotion in real-time – AI analyzes real‑time behavioral signals to infer each consumer’s state of mind and adapt the experience instantly, driving more meaningful and emotionally connected interactions.

The Mastercard differentiation, unique in the industry – No other personalization engine activates aggregated, anonymized consumer spend insights the way we do. Our integrations power geographic spend patterns, category and lifestyle affinities, predictive spend models, card‑linked offers and incentives, and contextualized journeys in banking, travel, retail, and more.

As part of Mastercard, we benefit from an entire ecosystem of assets, not just data, but loyalty programs, media and commerce capabilities, and global consumer intelligence – giving us an advantage no other personalization engine can match. This is differentiation that cannot be replicated by others, and it’s now deeply embedded into Experience OS, our unified operating system for AI‑driven personalization.

While retail and commerce remain core strengths, this year we saw significant growth in financial services. Banks are turning to personalization to improve digital experiences, drive cardholder engagement, and differentiate in crowded markets. With our unique ability to activate Mastercard insights, run cookie-less experiences, and deliver turnkey journeys, Dynamic Yield is becoming the preferred path for issuers.

At the same time, we continue to expand across Retail & eCommerce, Grocery & CPG, Travel & Hospitality, Quick Service Restaurants, and more.

We are proving, year after year, that Dynamic Yields is truly vertical‑agnostic.

Being named a Leader for eight consecutive years is something we never take for granted. It reflects the work of our engineering teams, data scientists, strategists, product leaders, Customer Success teams, marketers, and sellers – but equally, it reflects our customers.

Our customers challenge us, push us to innovate, share feedback openly, and partner with us to build personalization programs that succeed in a rapidly shifting landscape. Their ambition and loyalty inspire us to keep raising the bar and deliver solutions that meet real needs in the market.

We believe Gartner’s 2026 results confirm:

• Our AI leadership
• Our strategic clarity
• Our innovation pace
• Our enterprise readiness
• And the unique strengths we gain as part of Mastercard

We’re honored by this recognition, and even more energized to continue partnering with brands to deliver more relevant, meaningful, and responsible personalization.

Thank you for your continued trust and partnership.