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Playbook

Discover how to build consumer trust in open finance

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Every open finance experience begins with a single decision: Will the customer say yes?

That moment of consumer consent determines everything that follows. Faster onboarding. Smarter lending. Personalized experiences. Seamless payments. None of it happens without trust. Trust isn’t a compliance exercise. It’s your competitive advantage. 

As consumers gain more control over their open finance data, organizations have a new challenge — and a new opportunity. The businesses that earn trust won’t just improve consent rates. They’ll unlock richer insights, stronger relationships and faster growth. 

This playbook explores how leading organizations are turning trust into a strategic capability — designing experiences, technology and governance that give customers the confidence to share their data.

What’s inside

Trust isn’t built through one interaction. It’s created across every touchpoint — from the first consent screen to the systems working behind the scenes. 

Inside this playbook, you’ll discover practical strategies to help your organization: 

  • Build customer experiences that increase confidence and reduce consent friction 
  • Design transparent, intuitive financial data sharing journeys that customers understand 
  • Create personalized experiences that strengthen — not erode — trust 
  • Assess your organization’s readiness across technology, governance and operations 
  • Build the foundations for secure, scalable open finance 
  • Turn consumer trust into measurable business growth

Why trust matters now

Open finance is reshaping how people interact with financial services. 

Consumers expect faster decisions, fewer forms and experiences tailored to their needs. At the same time, they’re becoming more selective about who they trust with their financial data.

That means trust has become more than a brand value. It’s a growth strategy. 

Organizations that make trust visible — in their customer experience, security practices, data sharing choices and value exchange — are better positioned to increase consumer consent, improve engagement and accelerate innovation.

Four chapters. One framework for earning every “yes.”

Chapter 1: The trust flywheel

Discover why trust is the engine that powers open finance — and how every positive data-sharing experience creates momentum for the next.

Chapter 2: Designing trust-building consumer experiences

Learn the principles behind high-performing consent journeys, from transparency and intuitive design to meaningful personalization and measurable outcomes.

Chapter 3: The readiness framework

Evaluate your organization’s readiness across technology, risk, governance, operations and business strategy with a practical framework built from global best practices.

Chapter 4: Operationalizing trust with Mastercard

See how Mastercard helps financial institutions, fintechs and ecosystem partners build secure, scalable open finance experiences that keep consumers in control.

Who should read this playbook?

Whether you’re launching an open finance strategy or scaling an existing program, this guide is designed for leaders responsible for delivering trusted digital experiences, including:

  • Banking and financial services executives
  • Lending and credit bureaus
  • Open banking and open finance leaders
  • Digital product and customer experience teams
  • Risk, compliance and security leaders
  • Innovation, payments and fintech teams

 

Build trust. Unlock growth.

Open finance moves at the speed of trust.

The organizations that succeed won’t simply ask customers to share their data. They’ll earn that permission by delivering security, transparency and value at every interaction. 

Download Trust Powers Open Finance: The Playbook for Building Consumer Trust and discover how to transform trust from a customer expectation into a lasting competitive advantage.

Frequently asked questions

Why is consumer consent important in open finance?

Consumer consent is what allows open finance experiences to happen. When people understand what data they are sharing, why it is needed and how it benefits them, they are more likely to say yes — and more likely to stay engaged over time.

How does secure financial data sharing work in open finance?

Secure financial data sharing gives consumers control over which trusted organizations can access their data and for what purpose. In open finance, that permissioned access can help deliver faster onboarding, smarter insights and more personalized financial experiences.

How can fintechs ensure secure financial data sharing?

Fintechs can strengthen secure data sharing by making consent clear, using strong security controls, limiting access to data that is needed for the service and giving customers simple ways to manage or revoke permissions.

What is consumer permissioned data?

Consumer permissioned data is financial information that a person chooses to share with an authorized provider. It helps organizations deliver more relevant services while keeping the customer in control of how their data is used.

What is data security in open finance?

Data security in open finance means protecting financial data as it is shared between approved parties. It includes secure technology, clear governance, transparent consent and ongoing safeguards that help protect consumers while enabling better digital experiences.

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