Zum Hauptinhalt wechseln

Forrester Consulting Research

The TEI™ of Mastercard Test & Learn®

Green gradient background

Mastercard commissioned Forrester Consulting in 2026 to conduct a Total Economic Impact™ study evaluating the return on investment enterprises could achieve with Mastercard Test & Learn. Based on interviews with four Test & Learn customers, the study found:

  • A 249% ROI
  • Payback in under six months 
  • Reduced inventory and operational costs, incremental profit growth through more effective promotions and assortment decisions and improved marketing effectiveness driven by impact-based campaign and spend optimization

Why Test & Learn?

Make decisions with confidence before scaling 

Drive measurable commercial impact across core business levers 

Operationalize experimentation without overburdening teams 

Having Mastercard as a third party builds confidence that the analysis is done well. When results show as statistically significant, people clearly understand what that means.

Customer insight consultant, fast casual restaurant chain

Buchen Sie eine Demo

Fordern Sie eine personalisierte Demo an, um zu erfahren, wie Mastercard Ihr Geschäft durch unsere Produkte und Dienstleistungen verbessern kann.

Buchen Sie eine Demo
Mastercard

Verwandte Berichte

Ergebnisse